Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will help give you the tools and insight you’ll need to get the most out of your partner programs. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.
High-tech vendors rely heavily upon their channel partners, to the tune of approximately $1.5 trillion in annual sales according to ZS Associates.
A direct relationship with a consumer is always the most valuable. In order to get there, though, you need the slingshot and momentum of other well-known partners. Often many more, depending on the business you’re in. (Alex Rampell, CEO TrialPay)
Given that channel enablement is vital in any technology company’s success, enterprises often face challenges in succeeding in their partner programs. Consider the following articles as a toolkit to jumpstart or polish your programs to ensure channel success.
3 Ways to Boost Channel Partner Success
“As demands on business grow, more organizations are using partners and contractors to provide needed support and expertise.” Cindy Mielke outlines three actionable ways you can boost your channel partner programs.
“Rejection is often a good indicator of the lead generation process’ effectiveness. If too many leads get rejected, it might indicate that they’re too raw going out the door and that better nurturing is needed. However, if an individual partner has a consistently high reject rate, along with a poor win/loss ratio, it might say something about that partner.” – Denis Pombriant
3 Steps To Successful Voice Of Partner Programs
“IT vendor-partner relationships prosper when they both communicate openly with each other,” says Erik Long, Principal at ZS Associates
Alicia Fiorletta helps to share ways on overcoming communication as a challenge for channel enablement.
We hope you enjoyed this week’s edition of our Weekly CRM Roundup. We’ll be taking a brief hiatus from these weekly missives — in the meantime, you can still catch the latest and greatest in CRM industry news on Twitter at @SugarCRM.