Archives For Sugar

If you follow SugarCRM, you may remember we like to tout that Sugar is designed for the individual user, not just the management team.  We take immense pride in offering a CRM that helps the users do their jobs better. What is even more heartening is when our customers and partners carry over that spirit and deliver a user-focused approach using our products.

Sugar MACS

Last fall, we announced the availability of Sugar MACS which allows companies to customize the look and feel of our mobile app with a simple UI – a CRM industry first!

With Sugar MACS, our customers can deliver a unique brand-building experience to their users. Customers can leverage the power of the Sugar Mobile app and at the same time customize it so it feels like an extension of their company.  Best of all, there is no coding required.

Symphony Mobile CRM App

One of our OEM partners, Symphony, showcased the simplicity and power of Sugar MACS recently.

Symphony provides software and consultative services for accounting professionals. Symphony’s CRM offering is a central aspect of their business.

Symphony used Sugar MACS to re-skin the Sugar mobile app to give a look and feel that their accounting professional user base can relate to. After all, it is more intuitive for a Symphony CRM user to search and find the Symphony CRM mobile app on a Google Play or iTunes store than for a Sugar mobile app.

symphony-crm-1      sympony-crm-2

 

Sugar MACS makes it that much more easy for Symphony to deliver on their user-centric CRM promise. Here is the promise in their own words – the whole point of CRM is to make it so completely useable and useful that your people embrace it enthusiastically.

Industry game-changer

Every company has its own unique ways of using technology. Extending that premise, every company has a unique way of engaging with their customers as well. Custom mobile CRM apps are beneficial for the productivity of the mobile workforce. So, shouldn’t companies have the flexibility to easily customize their mobile CRM user experience as well?

The mobile CRM use cases of a telco offering white labeled SFA functionality will be vastly different from that of a CRM services company serving accounting professionals in a specific market. The affinity and needs of a mobile CRM user working for a large global financial company will be different from those of a customer facing employee in the shipping industry.

With Sugar MACS and Sugar mobile app, any company of any size can easily create a custom look and feel through a simple UI. Sales and customer operations leaders don’t have to worry about a learning curve for their mobile CRM users. On the contrary, a branded look and feel will increase mobile CRM adoption.

One of the primary reasons, SugarCRM customers choose us over our competitors is because of our application design (customers LOVE our user experience and our focus on building for the individual end-user first and the manager second). Sugar MACS embodies that spirit.

Learn more about Sugar mobile app and Sugar MACS. Contact your SugarCRM representative or SugarCRM partner for more information.

SugarCRM is pleased to announce the general availability of Sugar 7.8. Sugar 7.8 delivers on our platform’s core value pillars – empower individuals and industry’s most adaptable CRM platform. New enhancements in this release include:

  • Team-Based Permissions
  • Improvements to Advanced Workflow
  • UI navigation and List View enhancements
  • Upgrades to key libraries

With the new Team-Based Permissions feature, users can give special access privileges to specific colleagues outside of their designated teams. For example, a sales representative can now provide extra visibility to subject matter experts outside of their immediate team on a per-case basis.

With Sugar 7.8, Enterprise and Ultimate customers can more easily customize and extend Advanced Workflow. Sugar Administrators can design more complex business processes and create custom actions or triggers with the same level of flexibility they experience with Sugar Modules in general. Additionally, users now have greater flexibility enforcing which records or fields can be modified and by whom during a workflow approval process.

Sugar 7.8 also includes upgrades to key libraries and services to more recent versions that will allow developers to leverage newer features in those underlying libraries.

For more information on SugarCRM’s award winning CRM platform and to sign-up for a free trial of Sugar 7.8, please visit www.SugarCRM.com

Existing customers can review the documentation located in the SugarCRM Support Portal for a comprehensive list of improvements and other important information on Sugar 7.8. Please visit the Supported Platforms page for a complete list of supported configurations.

Contact your SugarCRM representative or SugarCRM partner for more information.

 

The following is a guest post by Ginger Tulley, Senior Director of Marketing, Strategic Alliances at Dun and Bradstreet

Dun and Bradstreet (D&B) has been in the data business for 170 years. And in that time, the market for data hasn’t changed all that much. Until now.d&b_logo - no tagline.jpg

We have entered a whole new age of data. One in which streams of information can be delivered as services over the web, and appear as part of an application’s interface, with no action needed on the user’s part. Where new business models are built around data marketplaces, so anyone can subscribe to content and integrate it into workflows in ways never considered before. The world is opening up, and every day people are looking to do things better.

That’s just what SugarCRM has done, on behalf of its users. It’s taken a wonderful step to make it easier for sales, marketing and customer service teams to be more effective in their work by streaming data directly into their CRM. End users who have struggled to keep the prospect and customer information in their CRMs current and accurate no longer have to manually enter data or buy static lists.

They can just use D&B for Sugar, the service we’ve jointly announced today.

Sugar users can enrich their prospect or customer records with a single click.

Sugar users can enrich their prospect or customer records with a single click.

 

After working in the software industry for longer than I care to admit, one thing has become clear to me: Software needs to be easier to use. It should support the way people want to work, and not force them to plug in values because the software demands it. CRM systems are getting smarter, faster and more intuitive – and SugarCRM is one company leading the way.

Want to read more about today’s announcement? Check out SugarCRM Evangelist Martin Schneider’s guest blog post on our Partner blog, or visit the D&B for Sugar product page.