Archives For SugarCRM

Analyst reports can be very valuable tools when making a software purchase decision. Analysts pour over tons of details, product roadmaps, and talk to several partners and customers of the products they review.

However, G2 Crowd does it a bit different – their rankings come 100% from users like you. The peer-review concept is gaining steam, and SugarCRM is proud that its users are so satisfied with Sugar the product that they drove us into the Leader quadrant in G2 Crowd’s latest rendering of its midmarket Grid for CRM.

Best_CRM_Software_in_2017___G2_Crowd

Again, this ranking comes from nearly 150 satisfied Sugar users – and nothing else. G2 allows site visitors to peruse thousands of reviews from real, verified users. So, we’re especially proud of this honor.

If you’re a mid-sized company looking for a CRM partner, don’t take our word for it, ask the satisfied reviewers at G2 Crowd.

If you follow SugarCRM, you may remember we like to tout that Sugar is designed for the individual user, not just the management team.  We take immense pride in offering a CRM that helps the users do their jobs better. What is even more heartening is when our customers and partners carry over that spirit and deliver a user-focused approach using our products.

Sugar MACS

Last fall, we announced the availability of Sugar MACS which allows companies to customize the look and feel of our mobile app with a simple UI – a CRM industry first!

With Sugar MACS, our customers can deliver a unique brand-building experience to their users. Customers can leverage the power of the Sugar Mobile app and at the same time customize it so it feels like an extension of their company.  Best of all, there is no coding required.

Symphony Mobile CRM App

One of our OEM partners, Symphony, showcased the simplicity and power of Sugar MACS recently.

Symphony provides software and consultative services for accounting professionals. Symphony’s CRM offering is a central aspect of their business.

Symphony used Sugar MACS to re-skin the Sugar mobile app to give a look and feel that their accounting professional user base can relate to. After all, it is more intuitive for a Symphony CRM user to search and find the Symphony CRM mobile app on a Google Play or iTunes store than for a Sugar mobile app.

symphony-crm-1      sympony-crm-2

 

Sugar MACS makes it that much more easy for Symphony to deliver on their user-centric CRM promise. Here is the promise in their own words – the whole point of CRM is to make it so completely useable and useful that your people embrace it enthusiastically.

Industry game-changer

Every company has its own unique ways of using technology. Extending that premise, every company has a unique way of engaging with their customers as well. Custom mobile CRM apps are beneficial for the productivity of the mobile workforce. So, shouldn’t companies have the flexibility to easily customize their mobile CRM user experience as well?

The mobile CRM use cases of a telco offering white labeled SFA functionality will be vastly different from that of a CRM services company serving accounting professionals in a specific market. The affinity and needs of a mobile CRM user working for a large global financial company will be different from those of a customer facing employee in the shipping industry.

With Sugar MACS and Sugar mobile app, any company of any size can easily create a custom look and feel through a simple UI. Sales and customer operations leaders don’t have to worry about a learning curve for their mobile CRM users. On the contrary, a branded look and feel will increase mobile CRM adoption.

One of the primary reasons, SugarCRM customers choose us over our competitors is because of our application design (customers LOVE our user experience and our focus on building for the individual end-user first and the manager second). Sugar MACS embodies that spirit.

Learn more about Sugar mobile app and Sugar MACS. Contact your SugarCRM representative or SugarCRM partner for more information.

SugarCRM is pleased to announce the general availability of Sugar 7.8. Sugar 7.8 delivers on our platform’s core value pillars – empower individuals and industry’s most adaptable CRM platform. New enhancements in this release include:

  • Team-Based Permissions
  • Improvements to Advanced Workflow
  • UI navigation and List View enhancements
  • Upgrades to key libraries

With the new Team-Based Permissions feature, users can give special access privileges to specific colleagues outside of their designated teams. For example, a sales representative can now provide extra visibility to subject matter experts outside of their immediate team on a per-case basis.

With Sugar 7.8, Enterprise and Ultimate customers can more easily customize and extend Advanced Workflow. Sugar Administrators can design more complex business processes and create custom actions or triggers with the same level of flexibility they experience with Sugar Modules in general. Additionally, users now have greater flexibility enforcing which records or fields can be modified and by whom during a workflow approval process.

Sugar 7.8 also includes upgrades to key libraries and services to more recent versions that will allow developers to leverage newer features in those underlying libraries.

For more information on SugarCRM’s award winning CRM platform and to sign-up for a free trial of Sugar 7.8, please visit www.SugarCRM.com

Existing customers can review the documentation located in the SugarCRM Support Portal for a comprehensive list of improvements and other important information on Sugar 7.8. Please visit the Supported Platforms page for a complete list of supported configurations.

Contact your SugarCRM representative or SugarCRM partner for more information.

 

(Editor’s note: this post was originally published by DestinationCRM.com)

How did we, as an industry, get to a place where so many CRM customers have buyer’s remorse after they invest in a new system? I hear about it on social media, in user forums, and in meetings with prospects: Customers feel like they’ve been duped.

It helps to take a look at how we got here. Basically, the big traditional CRM and enterprise software companies have quietly promoted a set of CRM assumptions that steer customers toward antiquated solutions that fall far short of meeting the real needs of customers.

The negative impact is palpable, and making the wrong CRM choice makes it difficult to differentiate your business, removes choice and flexibility, doesn’t help create seamless customer experiences, makes individuals’ jobs harder, and winds up costing a lot more than expected.

It’s time to debunk these myths, and empower a new breed of CRM that helps customers transform their businesses by building extraordinary customer relationships from the first engagement forward.

Myth #1: I need to choose the most popular CRM to keep up with my competition.

Doing the same thing everybody else does is actually a risk. Why? It’s a terrible way to differentiate your business—and isn’t that what you’re trying to do? Being better means being different. If you want to differentiate yourself, go with a CRM that will transform your customer relationships, re-energize your customer-facing employees, and help you provide a truly exceptional customer experience.

The companies that win in this era of empowered, intelligent customers win because they create better experiences and better relationships with their customers. But using the same old CRM is the best way to deliver the same old customer experience.

Don’t be afraid to demand more from your CRM than adequate, average, and the status quo.

Myth #2: The cloud is the future, so the deployment environment doesn’t matter—just give me a cloud.

Ten years ago, the vendors who invented cool new SaaS offerings had to create their own cloud infrastructures—because there weren’t any others. But that was a long time ago. It’s now time for CRM champions to get much more sophisticated and choose the deployment model that meets your business, security and regulatory needs. Today, there are modern clouds from Amazon, Google, Microsoft, Rackspace, IBM, etc. These modern cloud environments are more affordable, flexible, reliable, and secure than any vendor’s proprietary cloud. Most importantly, they give you something you need and deserve: choice. And, don’t forget about private and hybrid cloud options. Those should be on the table as well.

Make your CRM deployment adjust to your business needs, not the other way around.

Myth #3: I have to buy different “suites” for the different departments in my business.

Traditionally, companies have been organized by function and department. The concept of CRM “suites” for different departments followed, and as a result, many organizations are often stuck in their old habits, using their legacy CRM technology to support separate, siloed business functions.

Buying multiple suites or clouds and development platforms to support sales, marketing, and service people increases complexity, cost, and time-to-market for your users. It also means you have to try to integrate different solutions, and that can be difficult, even if they are from the same vendor.

Instead, let’s look at the purpose of CRM from the beginning. What do you need it for? Isn’t it to build better relationships with your customers? Shouldn’t that apply to everyone in your company who interacts with them?

By making CRM available to all your teams, it ensures that no one in your company can claim ignorance and everyone has the latest on the status of your customer base.

Myth #4: When it comes to CRM, the sticker price is only the beginning.

For far too long, enterprise software vendors have gotten away with complex pricing models that make it very difficult to know how much your CRM is really going to cost. Vendors publish pricing that looks straightforward on the surface but requires a team of lawyers to really understand all the limitations and up-charges you’re going to face if you actually try to make the system do what you need it to do. These include:

  • Upcharges for system usage, which are often very hard to calculate and budget.
  • Charges for API calls, which equate to connections to other data sources.
  • Storage-based fees can balloon when storing large files such as PDFs or presentation slide decks in the system.
  • Charges for mobile access and more all make it very difficult to understand what your CRM solution is really going to cost.

There really is a better way. Simple and straightforward pricing should be the rule of the day so businesses can make their CRM initiative a strategic differentiator at a cost that works for them. Organizations should be able to make as many API calls as they want, store as much data as they want, and never be surprised by unexpected fees.

Myth #5: My CRM vendor can never be a true partner.

This one really bugs me. As an industry, we haven’t done a good job of being true partners that our customers enjoy doing business with. Sure, we need to make our products easy to use, pricing straightforward and deployment flexible. But even more important than all that, a CRM vendor should strive for an open and accountable relationship that creates trust.

Your CRM should be committed to our role as a trusted partner in your success, providing a holistic view of how you can balance people, processes, and systems to build extraordinary customer relationships—and steering clear of the above CRM myths is the first step in achieving this goal.

First-generation CRM vendors have sold a lot of software. But they haven’t helped a lot of companies build great relationships with their customers.

It’s time to stop accepting the conventional wisdom about CRM, and start exploring the power of being different.

Is your organization using Sugar to automate sales, marketing, support, or in some other unique way? Have you gained benefit from the flexibility and cost-effectiveness of the Sugar platform?

Then it’s time for your voice to be heard.

pi

Gartner’s Peer Insights is an innovative new concept from the analysis firm. Rather than have potential decision-makers hear only from analysts, who may or may not have hands-on experience with the software they recommend, Peer Insights gives potential buyers first hand analysis from actual users.

These reviews, combined with other steps in the evaluation process, can better equip IT and line of business decision-makers with the tools they need to best address their CRM initiatives.

Want your voice heard? Simply provide a review by clicking HERE.

We look forward to reading your thoughtful reviews!

 

visionThis month, Gartner released its 2016 Magic Quadrant for Sales Force Automation, and SugarCRM was once again listed in the “Visionaries” quadrant, we believe because of the company’s continued improvement in our core SFA and mobile tools, among other product developments in the last year.

But what makes SugarCRM truly a CRM Visionary? We’re a company that challenges conventional CRM wisdom and offers an alternative to the status quo. Over the past year, SugarCRM has made a number of enhancements to the Sugar platform, announced new product offerings, and formed partnerships aimed at empowering organizations to go beyond simple “SFA” and truly create standout sales engagement strategies and better overall customer experiences.

This includes Sugar Intelligence, revealed at this past SugarCon in San Francisco, which leverages the company’s recent acquisitions and innovative development to build tools that deliver insight at every turn to sales reps in a variety of real life usage scenarios. In addition, SugarCRM released version 4.0 of its cutting-edge SugarCRM Mobile – which allows for more profound customization, as well as drives greater collaboration and productivity for users in mobile settings.

To further our commitment to providing the most choice available for CRM deployment options, SugarCRM announced a deeper partnership with IBM, to offer private cloud deployment options on IBM SoftLayer.

These are just a few of the truly innovative moves SugarCRM has made in the last few months. They underscore our commitment to helping our customers think and be different when it comes to CRM – helping them build uniquely strategic initiatives to win in an ever-increasing competitive marketplace.

To download your own copy of the Gartner Magic Quadrant for Sales Force Automation, click HERE.

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

Salesforce vs Sugar PricingA few weeks ago we focused on SugarCRM’s pricing model versus Salesforce, and it became clear that some CRM vendors are more upfront about overall TCO and pricing than others.

Perhaps you read that and nodded, but at the same time were thinking: “I’m willing to pay more, because I want to partner with a company that respects my company and our goals.”

You are correct to assume you should get that. Any CRM relationship should be a true partnership between vendor and customer. Especially these days, when all CRM companies stress the importance of providing a superior customer experience.

At SugarCRM, we aim to be a company that our customers enjoy doing business with.  We believe in an open, accountable and long-term relationship with our customers that creates trust. We put a lot of resources and energy into being that true partner. In fact, it is a key to what sets us apart from our chief rival.

In fact, in PC Magazine’s 2015 business awards, SugarCRM earned the highest overall satisfaction and likelihood to recommend scores in the CRM category, beating our chief rival by a significant margin. PCMag said Sugar is an “enterprise-worthy and beloved solution for every aspect of the customer relationship” and a system which PCMag readers certainly “prefer far and above the other options.”

PCMag Business Choice Winner

We hear all the time from prospects, current and former Salesforce customers, even from the media that they are a tough company to work with. We often win deals because former SFDC customers were fed up with poor customer service, including inconsistent rep coverage, wildly expensive quotes with additional monthly fees, and general arrogance when addressing these issues.  Salesforce’s current marketing lingo centers around “age of the customer,” but they let their own customers down over and over.

On the other hand, SugarCRM wants our champions to succeed over the long haul, which is why we’re here for you every step of the way. We’ll give you the tools you need to make the right decision for your company and guide you as you proceed with our CRM solution.

Learn how to save yourself some CRM heartache here.