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We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

Today’s customers are more empowered than ever before. With almost unlimited information about your company (and your competitors) at their fingertips, it is paramount to deliver an extraordinary customer experience. To accomplish this, you need to understand and map out the customer journey. On top of that, you need to operationalize it. In our latest post disruption series post, SugarCRM’s Martin Schneider talks with Kristian af Sandeberg, the CEO at Addoptify. Addoptify delivers best-practice plug-in solutions that helps organizations bridge internal efficiency with customer centricity. Martin and Kristian discuss Addoptify’s Customer Journey Plugin for Sugar, and how visualizing and operationalizing the customer journey will increase user adoption of Sugar and drive more business.

 

 

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

If there was ever a business process in need of disruption, it’s email. In our latest disruption series video, SugarCRM’s Martin Schneider talks with Trevor Poapst, the vice president of marketing at Riva. Riva, through its CRM integration tools, provides a better way to sync SugarCRM contacts, calendars, and tasks to Outlook, Gmail, Google Apps, IBM Notes and Domino, and GroupWise. Companies use Riva to improve CRM adoption, increase sales productivity, reduce manual data entry, and reduce flip-flopping between Sugar and email applications.

Have your expectations for what your mobile CRM provides grown dramatically? We hope so. You’re right to expect more than a downsized version of the “classic” desktop experience fits on your phone. AS CRM users continue to execute more of their daily (and nightly) tasks on their phones and tablets, the mobile experience has become about providing access to the information you absolutely need, right when you need it in real-time.

With that in mind, we recently enhanced Sugar Mobile with several new features:

A Redefined User Experience – The new version introduces a redesigned user experience based on customer feedback, with improved navigation and re-ordered tabs and elements. We reduced the number of clicks needed to reach critical CRM data.

Support for Apple Touch ID – Sugar Mobile 5.0 also now supports Apple Touch ID. Touch ID is one of the most secure ways to authenticate users within iOS apps, making the login experience more convenient and user-friendly.

Enterprise Mobile Management (EMM) – Enterprises now have a better, more secure way to distribute and manage the SugarCRM mobile app with EMM support. By using “app wrapping”, Sugar administrators can control who gets access to the SugarCRM Mobile app and when. Sugar Mobile 5.0 also includes the AppConfig standard, which makes it easier for administrators to manage the app using Enterprise Mobile Management (EMM) solutions.

Deep Linking – Deep Linking allows links to be created that push a user directly into a record or page in SugarCRM Mobile. Deep links mean the user can click on a link and it will launch the SugarCRM Mobile app. Deep linking can be used to perform many tasks, including viewing, creating, and editing records.

Sugar Mobile is available for all Sugar Professional, Enterprise and Ultimate customers. It features “offline storage mode” so users can be productive even when they aren’t connected to Wi-Fi. All existing installations of SugarCRM Mobile will be upgraded to Sugar Mobile 5.0 through the phone or tablet’s native upgrade functionality. Alternatively, upgrades can be performed by searching for “SugarCRM Mobile” in the application stores of your device or using the following links:

Google Play Store

Apple App Store

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

How many emails do you get per day? I’d bet the number is significant. A good number of these emails likely come from prospects that you’d like to eventually turn into customers. In order to increase your chances of doing that, it helps to capture the information from email directly into Sugar. Also, when corresponding with a prospect or customer, having the latest Sugar data right at your fingertips increases your efficiency and improves the customer’s experience when they interact with you.

Collabspot provides a seamless integration with GMail (and soon Office 365) to bring Sugar into your inbox. What’s more, the team at Collabspot is utilizing “email analytics” to provide greater insight for sales and support teams. In our latest disruption series video, check out SugarCRM’s Martin Schneider’s interview with Brandon Sellers, the vice president of Business Development and Strategic Partnerships at Collabspot.

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

Disruption comes from innovation. Often, innovation is the end result of viewing things differently, recognizing patterns and trends before your competition, and then being agile and courageous enough to act before the rest of the world catches up. In our latest disruption series video, we had the chance to talk with one of the most innovative companies in the world. Dale Price from IBM talks with SugarCRM’s Martin Schneider about how marketing automation paired with IBM Watson analytics drives better engagement by bringing more intelligence and insights throughout the marketing and sales process. By bridging the gap between marketing and sales, IBM & Sugar accelerate your ability to close more business.

SugarCRM has hired a robot to help it answer the most pressing question in the CRM industry: “Is this the year of artificial intelligence or not?”

Over the past year, SugarCRM has fallen on both sides of the argument in press interviews, contributed articles and company blog posts. Enter SB17, (SugarBot17) which will work with the company’s leadership, industry analysts and a secret cabal of world-renowned science-fiction writers to help determine if AI is real or not. SB17 was previously employed by Epicom, a SugarCRM Elite Partner, that developed the robot as a Slack integration tool that retrieves information from Sugar. SB17 has since made claims to now be alive like its predecessor, Number 5. These claims have subsequently been validated by third-party experts.

“We are thrilled to add SB17 to the SugarCRM team,” said Larry Augustin, CEO of SugarCRM. “Artificial intelligence is all the rage right now, but I’m planning to rely on the remarkable intuition and intelligence of this robot to help us determine if there is something to this hype.”

On the one hand, the handful of companies that are truly capable of developing AI finally have large enough datasets to go along with enough computing power and resources to push AI-related technologies into the mainstream. However, in spite of the promise of the technology, the argument can be made that users will determine if AI truly takes hold in the CRM space. People still like talking to other people, and they are better at it than any intelligent digital assistant is (despite vehement claims to the contrary by SB17).

SB17 will start at SugarCRM on April 1 and report to SugarCRM Chief Product Officer Rich Green. Though, in an interview, SB17 stated that Rich Green would be reporting to him.  

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

Sales is hard. Especially when attempting to build a relationship with someone you don’t know. That’s why a warm introduction is a huge advantage. TrustSphere’s “Links Within” is a relationship analytics application that helps you find the prior communication your colleagues within your organization already have had with customers and prospects. In the latest installment in our “Disruption” series, Martin Schneider and Brian Lebahn, SVP and GM of the Americas at TrustSphere discuss “Links Within” for Sugar and how TrustSphere is disrupting how companies engage with prospects and customers.