The Disruption Series: IBM Watson Marketing Automation

Andrew Staples —  April 4, 2017 — Leave a comment

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

Disruption comes from innovation. Often, innovation is the end result of viewing things differently, recognizing patterns and trends before your competition, and then being agile and courageous enough to act before the rest of the world catches up. In our latest disruption series video, we had the chance to talk with one of the most innovative companies in the world. Dale Price from IBM talks with SugarCRM’s Martin Schneider about how marketing automation paired with IBM Watson analytics drives better engagement by bringing more intelligence and insights throughout the marketing and sales process. By bridging the gap between marketing and sales, IBM & Sugar accelerate your ability to close more business.

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