The Official SugarCon Preview

Andrew Staples —  May 25, 2016 — Leave a comment

It’s time to Transform Relationships!

The (r)evolution of new technologies is rapidly re-drawing the business landscape. Customers are in charge, hyper-connected and full of expectations that companies know them intimately and deliver communications, products and services designed for THEM. Everyone knows it’s time to transform or be left behind.

The transformation needs to start with taking the customer perspective. SugarCon 2016 will offer new insight from experts and industry leaders on how companies can take a holistic approach to transform relationships to drive deeper customer understanding and deliver more engaging customer experiences.

SugarCon 2016 has more than 35 breakout sessions from top CRM experts. In this year’s sessions, executives and thought leaders from a broad range of industries will address business transformation, strategic IT management, and technical CRM development and deployment topics. In addition, SugarCRM technical experts will go in-depth on the product roadmap and the latest Sugar capabilities.

Some of the can’t-miss sessions at the event include:

Larry Augustin: Transforming Relationships – Four Ingredients for Success – June 14 at 8:45am

SugarCRM works with thousands of companies around the globe. We see four key ingredients that set the very best companies apart. Larry will talk about how each company must align strategy, people, processes and systems to transform customer relationships.

Clint Oram: Transforming Relationships with a Modern CRM – June 14 at 9:45am

Clint will demo how Sugar 7 can help you transform relationships by delivering a seamless customer experience across the entire customer journey, anticipating customer needs and coordinating the actions of teams across large organizations. You’ll see and hear great examples of how Sugar 7 can be extended to address specific industries.

Transformation Around the Globe: Sugar Customer Panel –  Tuesday, June 14 at 11am

We’ve brought together a pretty amazing panel of experts to discuss the market dynamics driving their own business transformations. They’ll share insights and experiences using Sugar to re-tool global sales teams, streamline customer care, and create personalized guest and retail experiences.

The panel includes:

IBM – Deb Drakeford, Director Sales Connect, Office of the CIO

Devlyn Optical – Andrew Devlyn, eCommerce and Innovation Director

Sands China – Scott Lake, Senior Vice President of Loyalty Marketing and Strategic Analysis

Fast Forward with Rich Green – Wednesday, June 15 at 11am

SugarCRM’s new chief product officer, Rich Green, is a recognized Silicon Valley leader and one of the architects of the technology environment that surrounds us today. Rich will discuss major technology drivers, like information to everywhere, mass customization, big data, machine learning, IoT – even quantum computing. He’ll share his vision for how these technologies are transforming CRM — today and well into the future. Expect some exciting announcements and sneak peeks in this session.

Dr. Catriona Wallace: When Customers Take Charge – Transforming CRM to a Segment of One –  Wednesday, June 15 at 8:45am

Dr. Catriona Wallace, one of the world’s most cited experts on the future of customer experience, will share how emerging trends, such as Conversational Commerce, are now creating an environment where both B2B and B2C customers can no longer be put in segments, and instead need to be treated as individuals. Dr. Wallace will share the key trends that have provided customers  more power than ever before as well as the important role that platforms play in better connecting and creating shared value for both customers and businesses. 

The App Throwdown – Wednesday, June 15 at 4:15pm

SugarCRM’s annual showcase of technology for the Sugar platform is always a crowd favorite. The App Throwdown is where customers, partners, and prospects get to see some of the coolest, most useful, and innovative extensions that drive business transformation, save costs, and close deals faster. 

Build your Sugar Expertise

We’ve created a whole new track called Sugar In-Depth where Sugar experts get into the nitty gritty on how to use new Sugar technology like the Mobile SDK, Sugar 7.7, and Advanced Workflow. SugarCon also offers a hands-on “UnCon” track for developers, opportunities to interact with the SugarCRM engineering team in the SugarLabs, and Sugar University training and certification.

Build your Network

SugarCon will offer lots of great networking opportunities – with industry leaders and influencers, peers who share your interests and challenges, SugarCRM executives, technical experts and partners, and of course our event sponsors. Birds of a Feather sessions will offer a place to connect with attendees around topics that matter most to you.

And Have Fun Too!

There are plenty of cool events and experiences at SugarCon. You definitely won’t want to miss this year’s SugarCon Party Tuesday evening, June 14!

Finally, don’t take my word for it. Here’s Clint Oram, SugarCRM Co-Founder and CTO about what will make SugarCon great this year.

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