SugarCRM Wins IBM Beacon Award

Laurence Leong —  February 17, 2016 — Leave a comment

SugarCRM is thrilled to be the recipient of an IBM Beacon Award in the Outstanding Commerce solution category.

Winners in the IBM Beacon Awards, a part of IBM’s business partner recognition program, are selected by a panel of expert judges consisting of IBM executives, industry analysts and members of the press. IBM’s Beacon Awards recognize Business Partners who have demonstrated business excellence in delivering IBM-based solutions to clients around the world to drive transformation and business growth.

SugarCRM won for the integrated “IBM Marketing Cloud and SugarCRM” solution. This solution empowers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions. The solution provides:

  • Automatic Customer Data Sync: Automatic data synchronization between Sugar and IBM Marketing Cloud delivers a complete view of customer activity across all departments and functions, and eliminates data duplication and inconsistencies.
  • Customized Alerts: Alerts can be set to inform key stakeholders in any department when a customer reaches a certain score or rank. Scoring models can be built based on a broad range of behaviors.
  • Contact Insight: Enables users across Sales, Marketing and Service to open and track all interactions with customers and prospects. Sales personnel can add contacts in the CRM system and trigger automatic inclusion in marketing programs.
  • IBM Marketing Cloud emails sent directly from Sugar: Sales teams can customize pre-configured email templates and use them to communicate personally with their customers and prospects.

Multiple customers, including Rodobens in Brazil, and Henry Wurst Inc., have already chosen to deploy this solution. You can read more about their usage here

To learn more about the solution, see sugarcrm.com/ibm/marketing-solutions

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Laurence Leong

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In my current role as Senior Director, Strategic Alliances for SugarCRM, I focus on joint go-to-market and business development for SugarCRM global strategic alliances including IBM, Wipro, Infosys, and others. These alliances bring the innovative value of Sugar to some of our largest global customers, through consulting and systems integration, complementary product integration and value-added solutions. Previously, I held a number of roles in IBM including managing several IBM business units in IBM Software Group, and managing alliances and channels. I'm based in Cupertino, California.

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