“Imitation is the sincerest form of flattery,” said Charles Caleb Colton in 1820. So we’re delighted to see that Salesforce.com is copying our Mobile, Social and Open messages to give some substance to their latest Cloudforce events. It is nice to see that after we started promoting these capabilities more than a year ago, Salesforce.com is following our lead.
So why is the 800 lb. gorilla in the CRM industry doing this? Are they running out of creative positioning ideas? Is there more to this than meets the eye?
We compete and win against Salesforce.com everyday and from where I sit, it seems obvious that Salesforce.com is concerned that SugarCRM’s flexible, intuitive and open CRM platform gives customers a better Global, Mobile and Social CRM solution. They are so concerned that they are unable to compete with Sugar’s flexibility or price that they resort to publishing a list of “considerations” for prospects who are evaluating SugarCRM. A list of considerations that is nothing more than a smokescreen of “FUD”: Fear, Uncertainty, and Doubt.
Thank you Salesforce.com. We are grateful that you are confirming that SugarCRM is the best alternative to Salesforce.com for customers who are looking for a cost effective, flexible, intuitive and truly open solution. A solution that raises the bar and sets a new standard in mobile CRM and a Social CRM solution where companies get to collaborate with their customers, not provide behind the firewall chatter.
Or in the words of a customer: “Salesforce.com has really evolved. They offer all the warmth of Oracle and the flexibility of SAP. Which is why we choose SugarCRM, a flexible, intuitive and open solution that adapts to our business needs.”
So if you are in the market for a new CRM solution and you would like to consider all the facts when choosing the right CRM solution for your organization, please read this overview of SugarCRM. We’ve included an answer to all the “considerations” Salesforce.com recommends you ask us. And as a bonus, we added a list of legitimate questions you should ask Salesforce.com.