Today at JasperWorld in San Francisco, SugarCRM and Jaspersoft are announcing an enhanced alliance that will help bring even greater business intelligence (BI) solutions to our customers around the world.
From a technology perspective, this makes a lot of sense. CRM data is some of the most critical information in any enterprise. Adding the ability to perform even deeper analysis of CRM data, and to couple that data with other business data – is a no-brainer in terms of the insight and predictability it can give a business.
But I think it is important to note how well SugarCRM and Jaspersoft are aligned in terms of how we see the business technology world evolving. I had the chance to listen to Jaspersoft CEP Brian Gentile this morning as he kicked off the JasperWorld 2011 conference. Brian outlined four basic tenets of how technology solutions at the top of the stack are evolving. He noted that modern business tools need to have the following attributes (I am paraphrasing here):
- Ubiquitous Access
- A Pleasing, Simple User Experience
- Powerful Customization
- User-Generated Collaboration
When I heard this, all of the work we put in to enhancing our partnership made even more sense. While SugarCRM is focusing on the sales, marketing, support etc. side of business users and Jaspersoft focuses on the more generic data analysis side of things – we could not be in deeper agreement or more aligned in our vision.
First off, when it comes to ubiquitous access – Sugar is all over that. With the iPhone app and upcoming tools for other mobile platforms, it is now easier to access CRM data and analysis anytime, anywhere.
I think the amazing work the Sugar engineering team put into making Sugar 6 the most intuitive and modern user interface on the market speaks volumes about the importance we place on user experience.
Also, when it comes to powerful yet simple customization and personalization – no other CRM tool comes close to matching Sugar. From powerful yet simple UI changes, to building custom purpose-built applications with Module Builder and Sugar logic – there is no better platform for application customization than Sugar.
Finally, user-generated collaboration can mean a lot of things. Sugar has worked hard to foster a collaborative environment for our users. Between the Sugar feeds, integrations with web 2.0 tools like Box.net Twitter and LinkedIn, and our new IBM Lotus Live integration that powers online meetings and real-time document sharing, Sugar users can collaborate internally and externally in ways no other CRM can accommodate.
It is great to see that there are technology providers out there that really “get it” when it comes to the knowledge worker of tomorrow. For a generation that grew up online, the tools they use at work need to be powerful yet intuitive, connected and collaborative. We are proud to be able to offer not only that ability in Sugar but also in combined solutions with some great partners.