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Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will revisit the some of the same social selling topics as our previous post but with more useful tips and tricks. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.

Selling through social channels (a.k.a. social selling) is not only an art, but a science. New social channels are emerging every week, only increasing the surface area of digital touchpoints a customer or prospect may have. Those who know how to leverage their networks and hone the power of social media are able to excel in the ever changing sales landscape.

Sales 2.0

Sales 2.0 – Source: Forbes

Salespeople are more likely to meet or exceed their quotas if they engage on social media.
(Dynamic Signal)

Studies have been done to prove this point and salespeople are missing the boat ride to sales success. The following articles will teach you how to be a social selling specialist in no time.

5 Steps for Creating a Successful Social Selling Strategy
One of the golden rules in social selling is to identify where your prospective customers are spending time online. Being able to recognize who your customer is, where they spend their time, and what they like to do can be the driving factor in what closes a deal. Seth Price writes a simple 5 step process for developing your own successful social selling strategy.
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How to Use Twitter Hashtags as a Prospecting Tool
Let’s face it, Twitter is a loud party and sometimes it is hard to hear through the noise. Beyond the clamor hides some of your most relevant and valuable prospects. Twitter can provide a certain level of audience targeting through their Hashtag functionality in order to reach and engage with your next customer.
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Social Selling Action Plan: Seek A Warm Relationship
Social media is no longer about what someone had for lunch. Your future customers are waiting for you to contact them in the places they spend the most time. Matt Foulger will teach you how to turn cold calls into warm calls, gain a 360-degree view of your prospect, push intelligence from social media into your CRM, as well as various social engagement methods.
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The 10-60-30 Rule of Social Selling
Social Selling is more about the approach rather than the use of a number of tools. Over the course of time, this has evolved into a daily routine. My experience has demonstrated that the different steps and tools must be interwoven with everything you do during the day.” – Mic Adam
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We hope you enjoyed this week’s edition of our Weekly CRM Roundup. Go to where your customers are. They’re waiting for your targeted, personalized, and meaningful engagement. Got ideas for other great articles and topics we should include in future CRM Roundup posts? Let us know in the comments below!

Editor’s Note: The Sapient Salesman began as a series of internally-focused sales coaching pieces written by SugarCRM team member Erin Fetsko. While initially focused on “selling Sugar,” Erin’s advice and wisdom have proven useful to Sugar partners, and well, anyone in the business of sales. Thus, we are happy to add her insight to the Sugar corporate blog. You can read all of Erin’s musings at The Sapient Salesman.

Remember the days when you vehemently opposed getting a smart phone? You hated how your husband couldn’t seem to leave it alone for a entire meal and you vowed to forgo the hyper-connectivity in favor of actual human interaction. Remember teasing everyone about how their blackberry was simply too big for your dainty pockets? Going on to preach how the last thing you need is to give your mom another reason to criticize your purse-free lifestyle. And really, who needs that much access anyway? You’re online all day, when you’re out, it’s because you need to put the Internet down!

… okay, maybe that was just me …

Well, 11 days ago I caved and got a smart phone and I’ll begrudgingly admit, I’m hooked. But not for the perpetual email access and reliable phone call reasons you might think. I’ve come to realize that despite their functionality border-lining on excessive, these phones aren’t themselves evil.

Okay, DUH! But many people have the same stick-in-the-mud attitude toward software. Even I, who generally advocates loudly for the excessive use of technology, found myself irrationally, passionately, cynically advocating for the status quo.

As technical salespeople, we too soon forget how scary change can be, but as they say: with great risk comes great reward. When you find yourself up against a prospect whose breezed thru the sales cycle, the guy who saw the demo – loved it, understands the value prop , and has the budget to buy, only to find them suddenly coming up with wildly off the wall objections at contract time, remember they might just be afraid to change. As soon as they sign, they get to start realizing all the great benefits you’ve promised and maybe they just aren’t ready to be home every day for dinner. Who knows “the wife” might be a sub par chef.

Remind them of the last time they took a technological leap that seemed excessive or risky or one that forced them to break a bad habit, and ask them if they would ever go back to the old way. You don’t see VCRs, answering machines or phone books  giving DVRs, voicemail and Facebook a run for their money anymore. So why should Rolodexes, spreadsheets and Post-it notes continue to blockade your prospects road to CRM success?

In fact, less than a week after seeing the shiny new world the flashlight app on my Droid illuminated, I’ve already talked my never-had-a-text-plan-in-her-life mother into getting one too. So I guess the moral of the story this week is: I’m a hypocrite. (Just kidding.) Seriously tho, you may find that once your most stubborn prospects allow themselves to try Sugar, they won’t only improve their own processes (and your bottom line), they just might turn into your biggest advocates.