Archives For Larry Augustin

Forbes contributing writer Dan Woods recently caught up with SugarCRM’s CEO Larry Augustin for lunch in San Francisco for a discussion about the state of the customer journey.

florbes

Larry shared SugarCRM’s grander vision for Customer Relationship Management (CRM). “Instead of sales force automation,
CRM should live up to its name and start helping every single person who interacts with customers do a better job of serving them.”

As technology trends like social media and mobile both break down internal silos and help individuals better connect and interact with companies – the bounds of CRM must grow. For organizations to truly foster deeper, more effective and personalized relationships with their customers – they need to expand CRM beyond traditional sales and support professionals.

As Larry goes on to state in the article:

“It is ridiculous to limit CRM to sales. In my view, every clerk walking the floor of a store, every customer service rep, every repair technician, receptionists – essentially everyone that interacts with a customer should have a view of the customer provided by CRM.”

Well said, Larry.

To read the article in full, please click here.

SugarCRM is all over the news these days. We have seen lots of great coverage of our strong momentum and our recent financing news. The great news has resulted in SugarCRM CEO Larry Augustin appearing on Fox Business News, telling the story of how SugarCRM creates customer experts and is changing the CRM industry for the better.

Larry is beginning to be a cable news fixture, it seems. Following on the Fox appearance, Larry appeared today on Money Moves on Bloomberg TV. Larry talked about our recent funding from Goldman Sachs and how our customers across multiple industries are leveraging Sugar to improve their customer relationships. He also explained how SugarCRM is more nimble and agile in reacting to the changing needs of our customers versus all of the other rigid and non-innovative providers of CRM software in the market.

In case you missed it, here’s the clip.

We just hope Larry continues to focus on continuing to expand SugarCRM’s global business and not on a new television career.

The past week has seen SugarCRM grabbing headlines literally all over the world. Here are some of the more unusual, noteworthy and significant stories that SugarCRM has been a part of over the last week or so:

ARN: InsightfulCRM inks $2m contract with Macquarie University

SugarCRM partner InsightfulCRM has been working with Macquarie University in Australia for more than two years; last week, the two organizations signed a four-year, $2 million contract that will see InsightfulCRM extend SugarCRM campus-wide. Since Sugar was built with openness in mind, the system will integrate with Macquarie’s open-source back-end systems.

Business Insider: LinkedIn is a Reason Startups Raise More Money, Angel Investor Says

Julie Bort says the trend toward angel investors sinking money into enterprise startups is driven by LinkedIn’s success – and she’s not asking you to take her word for it. She drew her conclusion based on an interview with SugarCRM Larry Augustin, who said huge rounds of funding are driven by “Social networks like LinkedIn… because it’s become so much easier to find angels or stay in touch with the ones you know.”

Enterprise Efficiency: Building a Digital Company: When IT is Too Late

“Most companies think of bringing in technology at exactly the wrong time,” writes SugarCRM CTO Clint Oram in this commentary on how to make your business vision match up with technology. Of course, you need a strategy and a vision first – but don’t wait too long to make the technology part of the equation, Clint warns. “By building strategies and processes from the ground up around digital technology, companies will outperform those that don’t.”

SugarCRM’s third quarter was yet another strong one. The company added 650 new customer companies and continued to grow its momentum in the enterprise market. Annual recurring revenue growth sustained its pace, coming in at more than 45 percent year-over-year, and SugarCRM notched its 12th consecutive quarter of year-over-year billings growth, with a 23 percent increase in the third quarter of 2012.

“As global demand increases for enterprise-wide CRM systems that equip all customer-facing professionals with the insight they need to drive deeper, more relevant customer engagement, SugarCRM is well positioned to carry on its global expansion,” said Larry Augustin, CEO of SugarCRM.

The company’s list of highlights for the quarter is a long one:

SugarCRM has been garnering a lot of press attention recently. Here are the headlines (with a brief summary) of the three stories that received the most attention last week…

ZDNet: SugarCRM CEO hints at IPO for 2013

Rachel King, who also did a profile Q&A with CEO Larry Augustin in October, discusses a possible public offering from SugarCRM in 2013 noting, “If SugarCRM plays its cards right, then an IPO within the next year seems reasonable. After all, tech companies focusing on the enterprise customer base appear to be hot commodities in the financial markets right now.”

Pulse2: SugarCRM Plans to Go Public Next Year

Pulse2

Amit Chowdhry briefly recaps the interview Larry Augustin gave to Bloomberg hinting at plans for a possible IPO in 2013.

eWeek: Resellers Discovering They Have Place in Cloud Software Sales Channel

Last week, Larry Augustine was a panelist at the Cloud Channel Summit, held at the Computer History Museum in Mountain View, California. Robert Mullins of eWeek found that resellers are discovering they have a place in the cloud application market, and Larry had a chance to talk about SugarCRM’s strong channel program.