Archives For cloud

Editor’s Note: As we get closer to SugarCon, we wanted to introduce all of the contestants to this year’s App Throwdown, sponsored by SugarOutfitters. Over the next 2 weeks, we’ll have interviews from each of them on what they are showing for the Throwdown, helping you learn a bit more about it.

Bio ( Yours and the Organization you are representing ):

Endeavor:  Sugar’s only CPQ (Configure Price Quote) Partner.  We help companies sell more products and services by making the quote to order process fast, easy and accurate.  Formed in 2000 and located in Dallas Texas.

Sean Myers:  CoFounder & CEO

Vince Puente:  Sales Executive

What are you presenting at the App Throwdown?

Endeavor is presenting a CPQ process highlighting Mobility, Integration and Cloud.  In order to compete and win, sales people must respond quickly in all areas of the sales cycle.  With EndeavorCPQ, Sugar customers can be assured that their sales people and partners will deliver perfect quotes, no matter how complex, within 5 minutes of getting the request.   Because EndeavorCPQ is integrated with Sugar, Opportunities are updated and Forecasting is on demand and accurate.

What about your application do you feel brings something unique or different to the Sugar ecosystem?

Endeavor is the only CPQ company that has a direct integration with Sugar.  With its cloud based offerings and mobile delivery, Sugar customers can now provide all sales agents, resellers and partners a quoting portal that they need to sell more stuff.

What is the biggest takeaway you hope the audience takes away from your presentation?

EndeavorCPQ will help you Sell More Stuff by becoming easier to do business with.

What is the most exciting aspect of being a part of the Sugar App Throwdown?

The opportunity to compete with other vendors to demonstrate what is possible with Sugar to drive more business value.  Also, the format of the Throwdown fosters a fun environment at the end of a great week.

Looking at the other App Throwdown submissions, which one looks the most interesting and why?

Colosa – EndeavorCPQ automates the quote to order process for companies producing significant ROI with revenue and productivity gains.  Colosa has two Process Management products that we can’t wait to learn more about and we envision working with them.

With all the news of Google’s continual purging of self determined ‘dead weight’ services such as Google Reader this week, I was brought back to thinking of a blog post I read late last year on the Web we’ve lost. Along came the natural response of the Web we gained, but the underlying tone was the same; the cost of innovation is a “natural selection” of sorts which sends what was once popular and cutting edge the way of the dodo.

Let’s look at the SaaS market. It’s starting to reach that sophomore phase where the solutions are becoming more mature and dependable, and people are flocking in droves to “the cloud” to get away from the headaches of dealing with self-hosted and self-managed solutions. While simplifying the road to implementing technology in an organization is a definite plus, it comes at a cost; you are putting control in someone else’s hands. Here’s the list of questions that immediately come to mind when I help determine if it’s best to leverage a SaaS service or not…

  • Where is this “cloud” at? Yes this question does seem a bit odd, but this is probably one of the most overlooked concerns. Is down the street from me, a few hundred miles away, or on an entire other continent? This can make huge impacts on performance and reliability.
  • Who has access to the SaaS application and data? What data encryption and protection policies are in place? Does the facility and application comply with some of the better privacy and security measures? Can I apply my policies cleanly to it? And it’s not just a matter of avoiding the “Mom and Pop” cloud providers; even the big guys have had their struggles.
  • Am I OK with loosing control of my upgrade cycle? SaaS based applications generally have a pretty fluid upgrade cycle, which is great for consumers wanting the “latest and greatest”, but a 5,000 person organization needing to retrain their entire team every 30 days can mean lots of lost productivity.
  • Can I get my data out of “the cloud”? What if SaaS doesn’t work out that great for your team; can you easily move out and not loose the data you’ve built up?

Let’s bring Google Reader here into full focus and run it thru this gauntlet. We know Google is good about keeping your data realitively close to you, having data centers in most regions of the world. They have recently added two-pass authentication, making your data even more secure. While there has been one major upgrade to Google Reader in the years I’ve been using it, by and large it’s a pretty constant experience. And via Google Takeout, you can get all your data out whenever you like. Seems like a winner.

But there’s one question that hasn’t been addressed which is…

  • Will I be OK if the service goes away entirely? Or, am I so wed to the SaaS application that if I lose it, I lose my business.

This concept is really now starting to hit the forefront, especially with apps that have built upon Google Reader. You have no choice on the matter; the app you know and love will be gone. And it won’t be the last one either.

You at the business level need to make sure you are comfortable with the tradeoffs that come with this territory. SaaS is changing the landscape of technology in new and exciting ways, but just like the “paperless office” it’s not the full answer either.

I really like talking with CRM journalist and all around smart guy Chris Bucholtz. Whenever we have an interview – it always beings around one topic and very quickly tangents off into a great conversation about what we as an industry could be doing better (as well as some side stops discussing WWII aircraft and strategy).

I especially enjoyed Chris’ take on one of the roadblocks to CRM success – Executive Fear – that he describes in his CRM Buyer piece. These are all great ideas. The notion that too many executives are afraid to take chances is a scary, but all too often true, situation. In a shaky economy, I believe this problem gets amplified, as top-level execs are too frightened to lose positions etc. – and simply go the “safe” route.

So – in your organization are you a CRM leader, follower…or just in the way?

As Chris so eloquently notes in his article – “Best practices are made, not born.” I love this statement. The sales and marketing leaders in your organization have to know what is important (lead generation, pipeline, the bottom line etc.) but cannot be afraid to shake things up a little. Instead of “if it ain’t broke, don;t fix it” mentality, a great CRM initiative should always foster a “how can we continually make this better?” mentality.

There are very few “turnkey machines” in the business world. More often than not, we are not in an organization with the luxury of ubiquity or near total market share – what I’m saying is that we are not all Google basically.

It is not always bad to “follow the leader” in terms of taking on proven CRM best practices. Startups and entrepreneurs can learn from larger, successful organizations while finding their identity. But, once found, companies need to differentiate and create their own killer experiences for their customers, develop new ways to pull in new leads, etc.

In the past, the technology supporting a CRM initiative was expensive and time consuming to deploy, configure and change over time. So, it made sense that a conservative approach won out more often than not. However, with today’s less expensive, ultra-flexible web and cloud-based CRM tools – there is far less excuse to take the safe route.

The tools are here now to better align the imagination of sales, marketing and customer service leaders with the actual technology solutions in place to make it happen.