Archives For SugarCRM

We rolled out our new messaging platform back at SugarCon this year, with the “Every Customer, Every User, Every Time” message ringing loud and clear as a call to the CRM world. It’s pretty clear message, especially with end-users who have had to fight against the fails of technology for years and years. But how does this same question resonate in developer circles? Are they too far abstracted away from the user for the message to add value?

I had the privilege of being at the php|tek 2013 conference in Chicago two weeks ago, which is one of the prominent gatherings of the PHP community that we’ve sponsored for the last three years, and heard a great keynote from Andrew Nacin. As lead developer of the WordPress web publishing platform which is being used by millons of people worldwide, he’s observed front and center the challenges of building a self-hosted tool that needs to be as easy as possible to get up and running. There were some great themes that came up…

It speaks loud and clear to the developer world; making users fight against your application, especially in the first experiences the user has with it, is detrimental to adoption. Making the user need to go thru multiple confusing steps to get it up and running, having to install all sort of dependencies, or even needing to do non-trivial maintenance on the application, is way out of their realm; they don’t want to have to learn the internals of an application to be a successful user of it.

For example, telling every user that you need to be using the latest build of Chrome is a requirement, but that doesn’t help the user that is locked by corporate policy into using IE. Or saying that you need to install some specific library in order to install your application, which locks out the person trying to get it up and going on a shared host that doesn’t allow that. Dictating terms like that draws a clear line in the sand, which immediately ostracizes folks who don’t care about these details and just want “something that works”.

Where’s the lesson here? While trying to use the latest whiz-bang-hip thing is great, in the end if it’s not making a tangible different to your user then it doesn’t matter. Users want abstracted from technology, not having to be experts in it. Write every line of code with this thought in mind “Am I helping my user be productive and get the task done, every time?”.

We’re bringing the top Sugar highlights from the Twitterverse right here to the Sugar blog every Friday. Hear what Sugar fans tweeted this week! For more, join the conversation and follow us @sugarcrm

Anna Islamova tweeted, “@lilatretikov Great to see you on the panel! #OD13 #OnDemand13 @sugarcrm”
https://twitter.com/annaislamova/status/336936462975115264

Jason Reid tweeted, “@sugarcrm @jmertic I will be sure to stop by, looking forward to seeing what’s new.” (regarding demos of Sugar 7 from our booth at DrupalCon this week).
https://twitter.com/jasonreid/status/337358223478759426

BrixCRM tweeted, “Next Thursday at CRM Acceleration in Amsterdam: @sugarclint reveals Sugar 7! Free sign up: http://bit.ly/10YmGld @sugarcrm”
https://twitter.com/brixcrm/status/337121753954390016

Peter Niemeyer tweeted, “I am thankful for having the nicest colleagues in the world! @sugarcrm @SugarCRMChannel @tinnitus pic.twitter.com/0i8u9M2pc5”
https://twitter.com/NiemeyerPeter/status/336814098346045440

Have a Sweet Friday!

Best,
Anshu Agarwal
VP of Marketing

If you’re a fan of A&E’s hit reality show, Shipping Wars, you’re already familiar with our customer, uShip. On the show, six independent shippers bid to transport items that traditional carriers won’t touch. These are things like furniture, vehicles, pets, and… you name it!

shipping warsuShip is the shipping marketplace used by the show, connecting shippers of large, oversized items with customer-reviewed service providers. uShip prides itself on being an open, transparent marketplace where consumers and businesses can compare and book upfront quotes, name their own price or receive auction-style bids from 300,000 transportation service providers.

uShip lacked the information infrastructure to support calls generated by key partnerships, including eBay Motors, Cars.com, Ritchie Bros. Auctioneers and several others. Additionally, the company’s commercial accounts require longer-term management than retail customers and uShip needed a system that could accommodate both.

Realizing the need for a comprehensive solution to streamline processes, uShip eliminated its use of GoogleDocs, spreadsheets, internal systems and pen and paper to manage its customer pipeline. It evaluated Sugar, Salesforce and Microsoft Dynamics, but ruled out the latter two in favor of SugarCRM. The fast growing company then enlisted SugarCRM partner Epicom to help customize and roll out its Sugar deployment.

Today, uShip is managing its growth with an efficient, user-friendly system in the form of Sugar. By deploying Sugar, uShip has:

  • Boosted efficiency by 20 percent
  • Accelerated reporting, saving six to eight hours per week
  • Increased customer conversion rate via Asterisk integration

For more on uShip’s work with Epicom, check out their case study.

uship logo

We’re bringing the top Sugar highlights from the Twitterverse right here to the Sugar blog every Friday. Hear what Sugar fans tweeted this week! For more, join the conversation and follow us @sugarcrm

Sonja Fridell tweeted, “SO enjoying the @collabspot @gmail – @sugarcrm integration. Doing all #CRM work with it”
https://twitter.com/Sfridell/status/335025970379624448

Sean Myers tweeted, “Great trip to San Francisco. Thank You @sugarcrm for the invitation and @DocuSign for a really cool conference.”
https://twitter.com/seanpmyers/status/334767649294782465

DrupalCon tweeted, “We’re grateful for the support from our Silver sponsor @sugarcrm and cannot wait to see you in Portland! http://sugarcrm.com”
https://twitter.com/drupalcon/status/334582985716281344

Eligeo CRM tweeted, “We’re halfway through Switch to Sugar month! Check out our blog for resources for making the switch to @SugarCRM http://bit.ly/switchtosugar”
https://twitter.com/eligeo/status/334747814619926529

Jordon Moss tweeted, “This is possibly my new favorite thing about @sugarcrm! @AtcoreSystems #AllThingsAtcore #AllthingsPink #PinkSugar pic.twitter.com/O5hHbGswYZ”
https://twitter.com/jordanmoss_13/status/335391779253792769

Have a Sweet Friday!

Best,
Anshu Agarwal
VP of Marketing

Next week, SugarCRM will be sponsoring and exhibiting at the IBM Smarter Commerce event in Nashville May 21-23. The event is a great ibmsmartercommercegathering of business leaders from around the world, with a focus on improving customer-facing processes and technologies to enhance the buying experience.

SugarCRM supports the core Smarter Commerce business processes of Buy, Market, Sell, Service, including integrations with IBM’s Cross-channel campaign management solutions, Cognos and Connections, all of which enhance you organization’s effectiveness and improve your sales cycle.

SugarCRM and IBM have similar views on enabling customer centricity inside our clients’ organizations, as evidenced by our well-aligned messages during SugarCon in April.

To learn more about how SugarCRM supports IBM Smarter Commerce, or if you’re attending the event and would like to schedule time with SugarCRM executives on site, stop by Booth E-18 or visit HERE.

We hope to see you in Nashville!

We’re bringing the top Sugar highlights from the Twitterverse right here to the Sugar blog every Friday. Hear what Sugar fans tweeted this week! For more, join the conversation and follow us @sugarcrm

Kenny Ray tweeted, “@sugarcrm Looking forward to learning about your product at #tek13”
https://twitter.com/kennyray/status/331768144777588737

Jason Eggers tweeted, “I love using it. Syncs docs and more. RT @sugarcrm: Learn about Rolustech’s Gmail Plug-in…Sugar App of the Month! http://bit.ly/Zgu2wT”
https://twitter.com/eggsurplus/status/331804664104353792

Mirco Mueller tweeted, “We won again with @sugarcrm and @Share2B against http://salesforce.com and chatter :) #crm #ESN #SocialSales #SocialBiz #enterprise20”
https://twitter.com/mller_mirco/status/332396514771095554

Peter Niemeyer tweeted, “Thank you @carm_torres and the entire @IBMCCMad crew for making @sugarcrm look good! Here the winning workshop-group pic.twitter.com/vUZq0zoLlP”
https://twitter.com/NiemeyerPeter/status/332633750376689665

Have a Sweet Friday!

Best,
Anshu Agarwal
VP of Marketing

“Keep Business Digital” – That’s the theme for DocuSign Momentum 2013 and as a strong advocate for digital technology, SugarCRM is a sponsor!

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Date and Location: May 14-16, San Francisco, The Westin St. Francis

Here’s where you can find us at the event:

–Visit us in our booth to see how DocuSign’s eSignature solution for SugarCRM gets contracts back faster and closes more deals.

–Join SugarCRM CTO and co-founder Clint Oram during his presentation: “Digital Meets CRM” Wednesday, May 15th from 4:00-4:45pm. Here’s a glimpse into what you’ll learn:

Traditional wisdom leads many companies to bring in technology too late and at exactly the wrong time. In this enterprise efficiency thought leadership session, learn how today’s successful companies are putting digital technology at the beginning of their customer relationship business planning rather than the end. By building digital strategies and processes from the ground up focused on the delivering the right information at the right point in time with a customer, companies can build more strategic, efficient and lasting relationships with their customers.

For more information and to register, visit the website: http://momentum.docusign.com/

Check out Martin Schneider’s blog post about SugarCRM making the digital leap.

See you in San Francisco!

We’re bringing the top Sugar highlights from the Twitterverse right here to the Sugar blog every Friday. Hear what Sugar fans tweeted this week! For more, join the conversation and follow us @sugarcrm

Bruce Zimmerman tweeted, “Just demo’d @sugarcrm Super sweet product! Lovin the Sugar High :-) #crm”

Donna Sokolsky Burke tweeted, “Congrats @acquia @sugarcrm: 2013 OnDemand 100 Top Private Companies http://shar.es/lrpRG  via @alwayson”

Nigel Gasper tweeted, “@sugarcrm’s #Sugar 7 skips the lipstick, gets a full body makeover and looks more beautiful than ever http://t.co/c7Rp5jO2qt

Atcore Systems tweeted, “Save the date: @sugarcrm will be taking #SugarCon 2014 back to the West Coast! #LoveSanFran ow.ly/i/1XOmw”

Carla tweeted, “#SugarCRM #gartner360 great presentation @sugarcrm. Loved the user focus.”

Lisette tweeted, “Great customer names here MT @sugarcrm: See why major industry brands select SugarCRM for Sales Force Automation: http://bit.ly/151L5dL

Have a Sweet Friday!

Best,

Anshu Agarwal

VP of Marketing

Everywhere you look, individuals, businesses and even television networks are “going green.” The shift from fossil fuels to renewable energy sources like solar and wind power is becoming big business. SugarCRM customer Sofos is one such company doing good for the environment and its customers by promoting the shift to renewable energy.

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While Sofos was well established, with more than 700 clients – it was becoming difficult to track and manage the more than 3,000 prospects in its rapidly growing pipeline. And while Sofos sells modern, green technology, it was relying on manual and time-wasting processes and tools like spreadsheets for managing its sales. So, it was wasting time and employee energy, while also missing out on the ability to deliver the level of coordinated sales management required by sales management and C-level managers.

Sofos knew it needed a change. From the solutions considered, the company was most impressed by Sugar’s flexibility and user experience. Sofos engaged SugarCRM Partner ICE Consultants and in just four months, ICE Consultants had Sugar up and running for Sofos, complete with various customizations to fit Sofos’ unique business needs.

Sofos quickly began seeing numerous benefits from using Sugar. Benefits include:

  • Streamlining its two-year sales cycle–reducing the number of stages from 30 to just 14
  • Reducing monthly reporting time from three days to 60 minutes
  • Increasing closed-won opportunities by 6 percent in the past six months
  • Improving opportunity management and increasing pipeline visibility

Check out the case study here for more detail.

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We’re flying at 40,000 feet above the central California corridor on our way from Silicon Valley down to San Diego for what we expect to be an awesome Gartner Customer 360 Summit that kicks off tomorrow, May 1.

Understand. Engage. Deliver: Earning Customers for Life – that’s the theme of this year’s summit.  We’re really excited to be participating this year as a platinum sponsor. Gartner360CRMIt will be two-and-a-half intensive days chock-full of analyst presentations, workshops and peer interaction, giving business and IT leaders a complete view of the customer across the organization and across every touchpoint in every medium. Understanding what customers want, need and expect — and having the right people, processes, cultures and technologies in place to respond in real time — will be critical to every organization’s success, according to Gartner.

We agree completely. Our mantra is Every Customer. Every User. Every Time.

That’s the message we’re spreading, as a sponsor of this year’s Customer 360 Summit.  SugarCRM focuses its SFA messaging on empowering every sales user to be more effective every time they engage 1-to-1 with every customer. Sugar focuses on the point of interaction between a customer and sales professional. We enable sales professionals to have the knowledge and tools necessary to understand their accounts and prospects as individuals, identify what really matters and when it matters, and drive value and a superior experience every time they engage with their accounts.

We’ve planned multiple meetings with Gartner analysts, customers, partners and prospects over the next few days. Today, we hit the ground running attending the afternoon pre-event CRM Boot Camp.

Stay tuned as we’ll be sharing insights, perspectives and things we learned at this year’s exciting Gartner Customer 360 Summit.

Best,

Jay Mejia

Director of Communications