Archives For SugarCRM

One of the most popular events at SugarCon is back this year: the App Throwdown presented by SugarOutfitters – Cultivated Add-ons, Unrivaled Support. It’s the one event where you can see the best and brightest solutions out there in the Sugar ecosystem, with a focus on how it can help you as a customer facing professional have more meaningful connections with each of your customers.

This year we broke another record with the high number of entrants, and after spending lots of time going thru each of them we’ve come up with a great lineup of exciting finalists. Without further ado, here they are…

Callinize

Callinize bridges your **existing** phone system and SugarCRM in 5 minutes.  Users will make 30% more calls with click to dial, build better relationships with screen pops, and get more organized with post call action items.  Managers get the call analytics/metrics they’ve always wanted. If you’ve looked at CTI in the past, this is different.  It’s dead simple and affordable.

Endeavor

How can you streamline a distributor and reseller network with an easy tool for them to build quotes for products in an engaging and uniform way? See how Endeavor’s Mobile CPQ fits this bill, while at the same time automatically flowing the data back into your SugarCRM system.

Epicom

Using a portal frontend to your SugarCRM system better enables data flow and increases the value of the data insights gained from your customers. See how Epicom’s new portal solution leverages the data and structure already present in your SugarCRM system to boost customer engagement and revenue.

Riva CRM Integration

Many sales, marketing and support professionals live in their email client – whether it’s on their desktop, phone, or tablet. See how Riva CRM Integration delivers a seamless sales and support experience for Outlook, Mac, and mobile users.  Learn how Riva keeps Sugar and your email system in sync to provide maximum flexibility, increased productivity, and improved Sugar adoption.

SugarChimp

MailChimp is a great solution for easily reaching an audience with little friction. But how can you start to leverage the communication insights MailChimp provides to better communicate with your audience? See how SugarChimp brings the data insights from MailChimp into SugarCRM to enable better customer and prospect insight with ease.

Zapier

Many companies steer away from bringing systems of engagement and record together, as costs and complexity get in the way. But what if you could do simple integration workflows in minutes? See how Zapier can automate an SMB companies lead-to-cash workflow without any need for custom coding.

Come see each of them going head to head in front of a live audience with great lineup of expert commentators on Wednesday, April 30th at the closing general session at SugarCon.

 

The following is a guest post by Ginger Tulley, Senior Director of Marketing, Strategic Alliances at Dun and Bradstreet

Dun and Bradstreet (D&B) has been in the data business for 170 years. And in that time, the market for data hasn’t changed all that much. Until now.d&b_logo - no tagline.jpg

We have entered a whole new age of data. One in which streams of information can be delivered as services over the web, and appear as part of an application’s interface, with no action needed on the user’s part. Where new business models are built around data marketplaces, so anyone can subscribe to content and integrate it into workflows in ways never considered before. The world is opening up, and every day people are looking to do things better.

That’s just what SugarCRM has done, on behalf of its users. It’s taken a wonderful step to make it easier for sales, marketing and customer service teams to be more effective in their work by streaming data directly into their CRM. End users who have struggled to keep the prospect and customer information in their CRMs current and accurate no longer have to manually enter data or buy static lists.

They can just use D&B for Sugar, the service we’ve jointly announced today.

Sugar users can enrich their prospect or customer records with a single click.

Sugar users can enrich their prospect or customer records with a single click.

 

After working in the software industry for longer than I care to admit, one thing has become clear to me: Software needs to be easier to use. It should support the way people want to work, and not force them to plug in values because the software demands it. CRM systems are getting smarter, faster and more intuitive – and SugarCRM is one company leading the way.

Want to read more about today’s announcement? Check out SugarCRM Evangelist Martin Schneider’s guest blog post on our Partner blog, or visit the D&B for Sugar product page.

Research image courtesy of Gartner, Inc.

Source: Gartner (June 2013) Research image courtesy of Gartner, Inc.

Found in a recent Gartner survey, 77% of American consumers go online looking for incentives relating to a purchase, and nearly one in two of them go online searching for effective problem solving. Meanwhile, as many as four times the number of people see a negative tweet as see a positive one. Wouldn’t it be better to see these people quickly and help them solve their problems, creating a positive brand awareness on social media rather than leave a negative perception of the brand?

By gaining visibility to customers’ social profiles, companies can discover who acts as brand advocates and influencers: who on Twitter posts positive messages (or negative ones) about customer service, who shares a particular buying experience by photographing a shirt or tie they recently bought on Instagram, or even who is connected to whom on LinkedIn to develop better in-roads into winning that all-important contract. The choices are endless.

Both B2B and B2C companies are relying on CRM to organise these insights about what customers are doing and buying, and to help establish predictive ability to know what and where to target next.

CRM gives this complete customer view by providing a single context of what the customer is doing — such as total wallet spend, or spending patterns — with a single entry point to not only analyse it, but to react to the information. Business rules and marketing drip campaigns can be driven off this data, but companies also gain the ability to see which individuals are brand ambassadors and who would be key to any successful loyalty programme integration.

Loyalty is a key theme at the moment, with many businesses seeking to not only maximize what they know about their customers, but to then enhance it with predictive behaviours and analysis that reward loyal customers and evangelists for the brand, and drive customers with similar behaviours to become stellar and vocal brand advocates.

At SugarCon 2014, I’ll be presenting on “Effective Social Media in your CRM” – we’ll be continuing this discussion on the use of social CRM to power effective loyalty programmes, as well as its application in targeted marketing campaigns and real-time customer support. Demonstrations of these systems in action will be showcased, along with customer stories of successful social CRM programmes for both B2B and B2C companies. I encourage you to attend this session to jumpstart your own consideration and integration of social CRM into your business!

SugarCRM is the first CRM provider to be named “Ready for IBM Smarter Commerce,” which means the Sugar platform r4_smarter_commerce.jpgsupports and inter-operates seamlessly with core IBM Smarter Commerce components, including IBM Campaign and Interact, IBM Websphere Commerce, and IBM Sterling Commerce. As the current state of business, fueled by advancements in social, mobile and cloud technologies changes the way companies market and sell, IBM’s Smarter Commerce portfolio combined with Sugar can help enterprises of all sizes better meet these current and future challenges.

IBM Smarter Commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services to today’s modern customer. With deep integrations into key Smart Commerce offerings, SugarCRM puts the “i” in Smarter Commerce.

What does it mean to put the “i” in Smarter Commerce? It means that SugarCRM extends IBM Smarter Commerce to customer-facing individuals such as sales and service representatives. For example, with IBM and SugarCRM, campaign management programs can be driven down to specific, actionable, in-context leads placed in the daily activity stream of individual sellers. Or, individual customer care agents can view the entire history of a given customer’s interactions, and can see targeted real-time recommendations right from within their call center application.

The result: faster campaign-to-cash, more efficient marketing and sales processes, and higher customer satisfaction and value.

For more information on how SugarCRM complements IBM Smarter Commerce and other IBM products and services, see sugarcrm.com/ibm

FutureOS_Collaborator_badge_128Supported by 35 collaborating organizations (including SugarCRM), Black Duck Software and North Bridge, in partnership with Forrester Research Analyst Jeffrey Hammond, are teaming up to announce the 2014 Future of Open Source Survey! This is your chance to help shape the future of open source and be a part of an industry wide discussion sharing your views with today’s industry leaders.

Over the past eight years, this annual survey has sparked important discussions around open source adoption. Show your support for the open source community and share your perspective by taking the Future of Open Source Survey.

Take the survey here to voice your opinion and contribute to the conversation around:

  • Why companies engage directly with and contribute to open source communities
  • The importance and potential impact of upcoming new developments in open source
  • What business problems can be solved by open source now and in the future

Then, register for the live webinar, revealing the survey results on April 3, 2014. The results will also be shared on Twitter from the @FutureofOSS account, using the hashtag #FutureOSS.

Don’t miss the live panel discussion on the industry’s hottest trends and the future of open source survey results featuring:

  • Lou Shipley, CEO and President at Black Duck
  • Michael Skok, General Partner at North Bridge
  • Jeffrey Hammond, VP, Principal Analyst Serving Application Development & Delivery Professionals at Forrester Research
  • More to be added!

The SugarCRM alliances team is coming off a very productive few days in Orlando, Florida last week as part of our participation at IBM Connect 2014. Among the highlights of the week, SugarCRM was named as a finalist for IBM’s 2014 Collaboration Solutions Award in the “Best of Show and Chief Technology Officer (CTO)” category during the event.

The combined Best of Show/CTO Award recognizes visionary IBM business partners who use cross-IBM Software Group (SWG) capabilities in innovative, customer-focused ways. SugarCRM was named a top award contender after demonstrating how the Sugar-IBM solution helps customers maximize and improve social business efforts and increase bottom-line results.

The SugarCRM-IBM solution includes SugarCRM’s integrations to IBM SmartCloud for Social Business, IBM Notes and IBM Connections. In addition, SugarCRM’s integrations to IBM Campaign and IBM Interact further extends the IBM Smarter Commerce solution and brings the power of IBM Enterprise Marketing Management to customer-facing sales, support and marketing individuals. SugarCRM also runs on IBM DB2, IBM SmartCloud, IBM SoftLayer, IBM PureSystems and IBM PowerLinux.

The good news is, customers benefit the most from the SugarCRM-IBM connection. For example, SugarCRM customer Tollpost Globe, one of the Nordic region’s leading logistic companies, needed a platform that would increase internal efficiency as well as customer satisfaction. Since implementing SugarCRM and IBM Collaboration, Tollpost Globe has already seen a 70 percent increase in sales, a 40 percent increase boost in sales efficiency and a 30 percent rise in customer satisfaction numbers.

We are in a new era of CRM – one that is more intuitive, personalized and social, and our partnership with IBM underscores SugarCRM’s commitment to delivering solutions that enable our customers to engage in highly innovative social selling.  The SugarCRM and IBM relationship is gaining impressive momentum and underscores our commitment to further extending our social business solutions to new markets, products and customers around the globe. This recognition by IBM is an exciting and telling testament to that fact.

To learn more about how you can harness the power of Sugar and IBM technology visit sugarcrm.com/ibm

Forbes contributing writer Dan Woods recently caught up with SugarCRM’s CEO Larry Augustin for lunch in San Francisco for a discussion about the state of the customer journey.

florbes

Larry shared SugarCRM’s grander vision for Customer Relationship Management (CRM). “Instead of sales force automation,
CRM should live up to its name and start helping every single person who interacts with customers do a better job of serving them.”

As technology trends like social media and mobile both break down internal silos and help individuals better connect and interact with companies – the bounds of CRM must grow. For organizations to truly foster deeper, more effective and personalized relationships with their customers – they need to expand CRM beyond traditional sales and support professionals.

As Larry goes on to state in the article:

“It is ridiculous to limit CRM to sales. In my view, every clerk walking the floor of a store, every customer service rep, every repair technician, receptionists – essentially everyone that interacts with a customer should have a view of the customer provided by CRM.”

Well said, Larry.

To read the article in full, please click here.