Archives For Marketing

We all know the importance of customer experience. Watermark Consulting published a great study on this showing that customer experience leaders outperform the S&P 500 by 35 points, and customer experience laggards post a return 45 points lower than the S&P 500.

Yet, many organizations struggle with providing a consistent and optimized experience for their customers because of:

– internal siloes between sales, marketing and service teams

– disconnects between digital touchpoints, such as digital marketing initiatives, and human touchpoints, such as sales, service, and call center people

How many times can you think of cases where a prospect received an email or web offer, but then followed up with a salesperson who had no knowledge of that offer?

That’s why, SugarCRM is very excited to be working with IBM on the new IBM Marketing Cloud for SugarCRM. Multiple customers, including Rodobens in Brazil, and Henry Wurst Inc., have already chosen to deploy the newly released offering, which integrates Sugar for customer relationship management, and IBM Marketing Cloud built on Silverpop Engage, for marketing automation.

“We’re pleased to see how well this solution is being received by our customers,” said Larry Augustin, SugarCRM CEO. “IBM Marketing Cloud and Sugar have immediately resonated with clients who are looking to improve customer engagement and business performance. Together, Sugar and IBM Marketing Cloud enhance customer relationships while making marketing more efficient, sales more productive and service more satisfying.”

IBM Marketing Cloud and SugarCRM empower the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

Integration with Sugar customer relationship management software provides:

  • Automatic Customer Data Sync: Automatic data synchronization between Sugar and IBM Marketing Cloud delivers a complete view of customer activity across all departments and functions, and eliminates data duplication and inconsistencies.
  • Customized Alerts: Alerts can be set to inform key stakeholders in any department when a customer reaches a certain score or rank. Scoring models can be built based on a broad range of behaviors.
  • Contact Insight: Enables users across Sales, Marketing and Service to open and track all interactions with customers and prospects. Sales personnel can add contacts in the CRM system and trigger automatic inclusion in marketing programs.
  • IBM Marketing Cloud emails sent directly from Sugar: Sales teams can customize pre-configured email templates and use them to communicate personally with their customers and prospects.

“At IBM, we’re committed to delivering exceptional experiences for customers across the entire buyer journey,” said John Mesberg, General Manager, Offering Management and Strategy, IBM Commerce. “Our integration with Sugar enables us to tap a rich store of customer data that includes all touchpoints – both human and digital. This comprehensive view makes for better decisions and more meaningful interactions at every step. We’re very pleased at the added value this integration delivers to our users.”

Learn more or register for a demo at the SugarCRM page here, the Sugar Exchange entry here, or the Silverpop page here. Or, come see it in person at any of the following upcoming events:

For the most up-to-date list of events, please refer to the SugarCRM events calendar here!


Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will help give you the tools and insight you’ll need to get the most out of your partner programs. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.

High-tech vendors rely heavily upon their channel partners, to the tune of approximately $1.5 trillion in annual sales according to ZS Associates.

A direct relationship with a consumer is always the most valuable. In order to get there, though, you need the slingshot and momentum of other well-known partners. Often many more, depending on the business you’re in. (Alex Rampell, CEO TrialPay)

Given that channel enablement is vital in any technology company’s success, enterprises often face challenges in succeeding in their partner programs. Consider the following articles as a toolkit to jumpstart or polish your programs to ensure channel success.

3 Ways to Boost Channel Partner Success
“As demands on business grow, more organizations are using partners and contractors to provide needed support and expertise.” Cindy Mielke outlines three actionable ways you can boost your channel partner programs.

Partner Selling
“Rejection is often a good indicator of the lead generation process’ effectiveness. If too many leads get rejected, it might indicate that they’re too raw going out the door and that better nurturing is needed. However, if an individual partner has a consistently high reject rate, along with a poor win/loss ratio, it might say something about that partner.” – Denis Pombriant

3 Steps To Successful Voice Of Partner Programs
“IT vendor-partner relationships prosper when they both communicate openly with each other,” says Erik Long, Principal at ZS Associates

Alicia Fiorletta helps to share ways on overcoming communication as a challenge for channel enablement.

We hope you enjoyed this week’s edition of our Weekly CRM Roundup. We’ll be taking a brief hiatus from these weekly missives — in the meantime, you can still catch the latest and greatest in CRM industry news on Twitter at @SugarCRM.

As concepts like social media, mobile and big data add more and more information into the marketing mix, it is important for sales and marketing Summit Graphicprofessionals to embrace the concepts behind data-driven marketing. In today’s world, those taking advantage of the mountains of information available around our customers are the ones who will not only survive, but thrive and bat the competition.

To help marketers gain more insight around data-driven marketing, AgileOne is holding a FREE online conference all day on May 9th. As part of the event, SugarCRM co-founder and CTO Clint Oram will be speaking about how SugarCRM allows its users to delight today’s social customer.

The entire online conference is filled with great presenters and topics. Click here to register for free and join the conversation!

Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup provides a plan of action and offers an understanding of what it takes to be successful in generating leads. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.

If you reached this page, chances are you’re looking for insight on how to boost your lead generation success. In today’s day and age, the buying process has changed as marketers struggle to be heard through the noise. As they say, ‘Content is king’ and the handling of that content – both on your site and elsewhere on the web – is critical to your lead generation success.

68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)

The following articles should serve as easy first steps to help you acquire and retain higher-quality leads by meticulously adjusting semantics, understanding the purpose of lead nurturing, and thinking differently about gated content.

My Leads Have Run Dry: 3 Steps to Obtaining and Retaining Leads
Given that consumers are inundated with marketing messages all throughout the day, getting your message in front of the eyes of your target audience is becoming harder than ever. Once they’ve reached your website after being referred through a marketing channel (email, social media, webinar, etc.), there is still work to be done. This article outlines 3 steps on how to optimize your strategies to generate the quality leads you’re looking for.

Social Media Lead Generation: Opening the Gate for Gated Content
Anqi Cong explores the pros and cons of gating and not-gating your content. She does a comparison on the effect of gating and its implication on social sharing and “virility”. It is estimated that gating content reduces downloads to 2-5% of what they could’ve been, but for a trade off of higher quality leads.

Lead, Nurture, Or Get Out Of The Way
This article takes you through the steps of launching a successful lead nurturing campaign by first, locating and identifying your best prospects, and then by implementing the process itself.

“No matter how simple or complex the B2B environment, understanding how your product or service fits in with your prospect’s organization is the holy grail of long term success.” – Robert Minskoff

Lead Generation: The Power of Copy
“Words are, of course, the most powerful drug used by mankind,” – Rudyard Kipling

The way words are received is directly correlated to the way they are spoken. John Tackett shows a simple way on how to see an increase in form conversion by tweaking one or a few words.

We hope you enjoyed this week’s edition of our Weekly CRM Roundup. Go forth — tackle these easy lead generation actions and continue to create exceptional customer experiences. Got ideas for other great articles and topics we should include in future CRM Roundup posts? Let us know in the comments below!

Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will dive into the different ways you can leverage CRM from a marketing perspective. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post.

CRM can be an indispensable tool for marketers that wraps together many solutions, including prospect and customer targeting, multi-channel and multi-touch campaigns, as well as lead tracking and management. Here are some statistics on marketing functions that can be executed through a CRM system:

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)

89% of marketers said email was their primary channel for lead generation. (Source: Forrester Research)

Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)

And here’s our latest collection of articles on how marketers can leverage CRM and improve their marketing campaigns across the board.

Empowering the Individual CRM User with Intelligent Data
Dun & Bradstreet (D&B) and SugarCRM have teamed up to announce their latest service offering with integrated business data. With D&B for Sugar, you will be able to better profile your prospects before you contact them as well as see growth potential inside new and existing customers. Segmentation and targeting just got a lot easier for your integrated marketing campaigns.

The State of Marketing Automation Trends 2014 [Infographic]
“More and more companies understand that to remain competitive, marketing automation is necessary.” – Dayna Rothman

What do people search for when surveying the technology landscape for marketing automation vendors? The people over at Marketo and Software Advice have put together an infographic titled The State of Marketing Automation Trends 2014 that highlights what drives organizations to purchase these systems.

How to Integrate Email Campaigns With the Rest of Your Marketing
This article emphasizes that email as a singular marketing tool will never be as effective as an integrated email campaign. Tying in social media, blogging efforts, mobile, and analytical data into your marketing campaigns can help effectively boost your reach while increasing your click-through and conversion rates.

What are you waiting for? Work smarter not harder. I hope you enjoyed this week’s roundup with its focus on CRM with a marketing lens. Got ideas for other great articles we should include in future CRM Roundup posts? Let us know in the comments below!