Archives For CRM Success

We’re flying at 40,000 feet above the central California corridor on our way from Silicon Valley down to San Diego for what we expect to be an awesome Gartner Customer 360 Summit that kicks off tomorrow, May 1.

Understand. Engage. Deliver: Earning Customers for Life – that’s the theme of this year’s summit.  We’re really excited to be participating this year as a platinum sponsor. Gartner360CRMIt will be two-and-a-half intensive days chock-full of analyst presentations, workshops and peer interaction, giving business and IT leaders a complete view of the customer across the organization and across every touchpoint in every medium. Understanding what customers want, need and expect — and having the right people, processes, cultures and technologies in place to respond in real time — will be critical to every organization’s success, according to Gartner.

We agree completely. Our mantra is Every Customer. Every User. Every Time.

That’s the message we’re spreading, as a sponsor of this year’s Customer 360 Summit.  SugarCRM focuses its SFA messaging on empowering every sales user to be more effective every time they engage 1-to-1 with every customer. Sugar focuses on the point of interaction between a customer and sales professional. We enable sales professionals to have the knowledge and tools necessary to understand their accounts and prospects as individuals, identify what really matters and when it matters, and drive value and a superior experience every time they engage with their accounts.

We’ve planned multiple meetings with Gartner analysts, customers, partners and prospects over the next few days. Today, we hit the ground running attending the afternoon pre-event CRM Boot Camp.

Stay tuned as we’ll be sharing insights, perspectives and things we learned at this year’s exciting Gartner Customer 360 Summit.

Best,

Jay Mejia

Director of Communications

Sweet Tweets of the Week

anshua —  April 26, 2013 — Leave a comment

Get the latest buzz on all things Sugar! Join us here on the Sugar blog every Friday as we recap weekly highlights from the Twittersphere. Here are just a handful of tweets that caught our eye this week. Follow us on Twitter @sugarcrm and join the conversation!

Jason Levine tweeted, “Breakfast with @SugarCRM & Oosis – preview of #social integration in SugarCRM 7 is impressive. #SocialBiz”

https://twitter.com/jasonjLevine/status/327306613176295424

BrainSell tweeted, “Demoing @sugarcrm and @contivio #telephony integration, love the reactions from propects. Lots of ooos and ahhs”

https://twitter.com/BrainSell/status/326746486304043009

John Mertic tweeted, “Nice recap of #SugarCon by the gang over at @SugarOutfitters https://www.sugaroutfitters.com/blog/sugarcon-2013-our-highlights …. Thanks to @eggsurplus and @chadhutchins!”

https://twitter.com/jmertic/status/327238055931047938

Jacqi Levy tweeted, “Nice video from #ibmpartners @SugarCRM on how to go to market effectively with IBM http://bit.ly/11hHlhW

https://twitter.com/jacqilevy/status/326739704437428224

Mike Gee tweeted, “Thanks to @sugarcrm #Sugar 7 dashboard is now even more involved with what’s going on in your world pic.twitter.com/0xSM80tjly”

https://twitter.com/EnableITmike/status/326423414850080769

Going to Gartner Customer 360 Summit in San Diego next week, May 1-3rd? Find us at the event that’s all about creating a great customer experience.

–Visit Booth 106 to meet the Sugar team and see the latest, coolest CRM technology that is redefining the way companies interact with the people who choose to do business with them. Every Customer. Every User. Every Time. Gartner Summit

–Attend Sugar CEO Larry Augustin’s session, “SugarCRM: Death, Taxes, & Sales Forecasts: Transforming CRM for Real Users” on May 2nd from 11am-12pm. Find out how:

Traditionally accepted claims of CRM ROI – better forecasting visibility, better internal controls – are a testament to why the promise of CRM has fallen short. Even with today’s ease of deployment, CRM is still synonymous with low usage and the burden of mandatory forecasting. In this session, attendees will learn how to move away from the corporate-led CRM agenda and focus on the needs of real CRM constituents: the customer and the customer-facing user.

Learn more about Gartner 360 here. See you in San Diego!

Gartner Customer 360 Summit delivers complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business.

This must-attend CRM event brings together senior business, marketing and IT leaders to focus on creating a strategic, unifying vision for customer engagement and experience management.

NetworkWorld’s Alan Shimel recently published his list of the 10 most successful open source projects of 2012, and SugarCRM is there on the list. Sugar earned kudos for its integrations with Sharepoint, Lotus Notes, Gmail, Yahoo Mail and Outlook, but beyond that, Shimel writes, SugarCRM has“emerged from Salesforce’s shadow and become a CRM power in its own right. With lots of ways to consume Sugar, there is a model and a price point for just about everyone. While continuing to innovate, Sugar has found its place.”

Of course, in order to find that place, SugarCRM’s had to focus on more than just being an open-source alternative. SugarCRM had to focus on addressing the top problem of its users better than the competition: enabling the entire organization to effectively engage with customers, and making every connection and call drive value for each customer. Recognizing the need for an organization-wide customer engagement platformgives Sugar’s internal team and those of its resellers partners direction to use the flexibility that the application’s open source heritage provides.

The others on the NetworkWorld list – Hadoop, MongoDB, OpenStack, Pentaho, PostgreSQL, Joomla, WordPress, DotNetNuke and Audacity – have also been keen observers of the business needs of their customers. To see the full list, visit Shimel’s slideshare deck outlining his 10 open source success stories.

 

 

 

Some may think that CRM is a tool used primarily by companies that lean toward high technology – and that means IT-oriented companies.  The reality is that all companies these days are leaning on high technology to become more efficient and to gain an edge in sales – and so, CRM is becoming a tool in the arsenals of companies in industries that might surprise technology chauvinists.

For an example, look no farther than KRAMSKI, a German stamping and insert/outsert molding manufacturer with a global client base that includes Delphi, Bosch and Lear and plants in Asia and North America. The company needed to introduce greater uniformity, transparency, and efficiency into its sales process. It was no longer enough to rely on on Excel spreadsheets to track leads, inquiries, and opportunities; these limited tools gave KRAMSKI executives little visibility into the sales pipeline.

Working with MyCRM Gmbh (SugarCRM’s November Partner of the Month)  MyCRM GmbH to improve sales monitoring and transparency and increase customer satisfaction, KRAMSKI’s new Sugar-based solution allows sales teams to now forecast a full nine months in advance rather than three — a 200 percent improvement. Sugar also accelerated decision making while reducing quote approval time by 20 percent for domestic customers and 25 percent for international customers.

MyCRM designed and implemented the solution and conducted user training. MyCRM also integrated Sugar with IBM Lotus Notes Groupware. In addition to improving sales monitoring processes and increasing the forecasting range, the MyCRM Sugar implementation:

  • Reduced quote approval time by 20 percent for domestic clients and 25 percent for international clients
  • Enabled KRAMSKI to optimize production resources
  • Improved opportunity management and quote generation
  • Standardized sale reporting across all company locations

For more information on KRAMSKI’s success with Sugar, visit the case study.

SugarCRM’s third quarter was yet another strong one. The company added 650 new customer companies and continued to grow its momentum in the enterprise market. Annual recurring revenue growth sustained its pace, coming in at more than 45 percent year-over-year, and SugarCRM notched its 12th consecutive quarter of year-over-year billings growth, with a 23 percent increase in the third quarter of 2012.

“As global demand increases for enterprise-wide CRM systems that equip all customer-facing professionals with the insight they need to drive deeper, more relevant customer engagement, SugarCRM is well positioned to carry on its global expansion,” said Larry Augustin, CEO of SugarCRM.

The company’s list of highlights for the quarter is a long one:

For those of you who follow the CRM space, last week provided for some real drama. Here’s a quick recap courtesy of TechCrunch

Oct 4: Larry Ellison Cancels Marc Benioff’s Keynote at Oracle’s OpenWorld
Oct 5: After A Cancelled Keynote, Benioff Strikes Back; Talks Future Of The Cloud
Oct 6: Ellison Reveals Oracle’s Public Cloud; Calls Salesforce The ‘Roach Motel’ Of Cloud Services

I don’t want to dwell on this cloud spat, but the one thing I do want to talk about is one of the points that Larry Ellison raises.  He warned customers: “Beware of false clouds“, and further goes on to state that salesforce.com “is a proprietary cloud, the ultimate vendor lock-in”.  It really delights me to see that Larry Ellison is now saying what we’ve been saying all along.  Salesforce.com is not cloud computing.  Salesforce.com is a 10 year old multi-tenant hosting technology.

True cloud computing allows customers to freely move their data between different clouds;
True cloud computing gives customers the choice where they want to deploy their CRM instance;
True cloud computing is open;
SugarCRM is the only CRM solution in the market today that is truly build for the cloud.

On Oct 12, we announced added support for IBM SmartCloud Enterprise to the set of public clouds that customers can deploy Sugar on.  In addition to the IBM SmartCloud, Sugar runs on Amazon EC2, Rackspace Cloud and Windows Azure.  Customers can also choose to deploy Sugar in the Sugar Cloud, in one of our partner clouds or in their own private cloud.  To learn more about the benefits of REAL cloud computing, take a look at the following: