The following is a guest post by Ginger Tulley, Senior Director of Marketing, Strategic Alliances at Dun and Bradstreet
Dun and Bradstreet (D&B) has been in the data business for 170 years. And in that time, the market for data hasn’t changed all that much. Until now.
We have entered a whole new age of data. One in which streams of information can be delivered as services over the web, and appear as part of an application’s interface, with no action needed on the user’s part. Where new business models are built around data marketplaces, so anyone can subscribe to content and integrate it into workflows in ways never considered before. The world is opening up, and every day people are looking to do things better.
That’s just what SugarCRM has done, on behalf of its users. It’s taken a wonderful step to make it easier for sales, marketing and customer service teams to be more effective in their work by streaming data directly into their CRM. End users who have struggled to keep the prospect and customer information in their CRMs current and accurate no longer have to manually enter data or buy static lists.
They can just use D&B for Sugar, the service we’ve jointly announced today.
After working in the software industry for longer than I care to admit, one thing has become clear to me: Software needs to be easier to use. It should support the way people want to work, and not force them to plug in values because the software demands it. CRM systems are getting smarter, faster and more intuitive – and SugarCRM is one company leading the way.