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Everywhere you look, individuals, businesses and even television networks are “going green.” The shift from fossil fuels to renewable energy sources like solar and wind power is becoming big business. SugarCRM customer Sofos is one such company doing good for the environment and its customers by promoting the shift to renewable energy.

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While Sofos was well established, with more than 700 clients – it was becoming difficult to track and manage the more than 3,000 prospects in its rapidly growing pipeline. And while Sofos sells modern, green technology, it was relying on manual and time-wasting processes and tools like spreadsheets for managing its sales. So, it was wasting time and employee energy, while also missing out on the ability to deliver the level of coordinated sales management required by sales management and C-level managers.

Sofos knew it needed a change. From the solutions considered, the company was most impressed by Sugar’s flexibility and user experience. Sofos engaged SugarCRM Partner ICE Consultants and in just four months, ICE Consultants had Sugar up and running for Sofos, complete with various customizations to fit Sofos’ unique business needs.

Sofos quickly began seeing numerous benefits from using Sugar. Benefits include:

  • Streamlining its two-year sales cycle–reducing the number of stages from 30 to just 14
  • Reducing monthly reporting time from three days to 60 minutes
  • Increasing closed-won opportunities by 6 percent in the past six months
  • Improving opportunity management and increasing pipeline visibility

Check out the case study here for more detail.

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We’re flying at 40,000 feet above the central California corridor on our way from Silicon Valley down to San Diego for what we expect to be an awesome Gartner Customer 360 Summit that kicks off tomorrow, May 1.

Understand. Engage. Deliver: Earning Customers for Life – that’s the theme of this year’s summit.  We’re really excited to be participating this year as a platinum sponsor. Gartner360CRMIt will be two-and-a-half intensive days chock-full of analyst presentations, workshops and peer interaction, giving business and IT leaders a complete view of the customer across the organization and across every touchpoint in every medium. Understanding what customers want, need and expect — and having the right people, processes, cultures and technologies in place to respond in real time — will be critical to every organization’s success, according to Gartner.

We agree completely. Our mantra is Every Customer. Every User. Every Time.

That’s the message we’re spreading, as a sponsor of this year’s Customer 360 Summit.  SugarCRM focuses its SFA messaging on empowering every sales user to be more effective every time they engage 1-to-1 with every customer. Sugar focuses on the point of interaction between a customer and sales professional. We enable sales professionals to have the knowledge and tools necessary to understand their accounts and prospects as individuals, identify what really matters and when it matters, and drive value and a superior experience every time they engage with their accounts.

We’ve planned multiple meetings with Gartner analysts, customers, partners and prospects over the next few days. Today, we hit the ground running attending the afternoon pre-event CRM Boot Camp.

Stay tuned as we’ll be sharing insights, perspectives and things we learned at this year’s exciting Gartner Customer 360 Summit.

Best,

Jay Mejia

Director of Communications

Sweet Tweets of the Week

anshua —  April 26, 2013 — Leave a comment

Get the latest buzz on all things Sugar! Join us here on the Sugar blog every Friday as we recap weekly highlights from the Twittersphere. Here are just a handful of tweets that caught our eye this week. Follow us on Twitter @sugarcrm and join the conversation!

Jason Levine tweeted, “Breakfast with @SugarCRM & Oosis – preview of #social integration in SugarCRM 7 is impressive. #SocialBiz”

https://twitter.com/jasonjLevine/status/327306613176295424

BrainSell tweeted, “Demoing @sugarcrm and @contivio #telephony integration, love the reactions from propects. Lots of ooos and ahhs”

https://twitter.com/BrainSell/status/326746486304043009

John Mertic tweeted, “Nice recap of #SugarCon by the gang over at @SugarOutfitters https://www.sugaroutfitters.com/blog/sugarcon-2013-our-highlights …. Thanks to @eggsurplus and @chadhutchins!”

https://twitter.com/jmertic/status/327238055931047938

Jacqi Levy tweeted, “Nice video from #ibmpartners @SugarCRM on how to go to market effectively with IBM http://bit.ly/11hHlhW

https://twitter.com/jacqilevy/status/326739704437428224

Mike Gee tweeted, “Thanks to @sugarcrm #Sugar 7 dashboard is now even more involved with what’s going on in your world pic.twitter.com/0xSM80tjly”

https://twitter.com/EnableITmike/status/326423414850080769

Going to Gartner Customer 360 Summit in San Diego next week, May 1-3rd? Find us at the event that’s all about creating a great customer experience.

–Visit Booth 106 to meet the Sugar team and see the latest, coolest CRM technology that is redefining the way companies interact with the people who choose to do business with them. Every Customer. Every User. Every Time. Gartner Summit

–Attend Sugar CEO Larry Augustin’s session, “SugarCRM: Death, Taxes, & Sales Forecasts: Transforming CRM for Real Users” on May 2nd from 11am-12pm. Find out how:

Traditionally accepted claims of CRM ROI – better forecasting visibility, better internal controls – are a testament to why the promise of CRM has fallen short. Even with today’s ease of deployment, CRM is still synonymous with low usage and the burden of mandatory forecasting. In this session, attendees will learn how to move away from the corporate-led CRM agenda and focus on the needs of real CRM constituents: the customer and the customer-facing user.

Learn more about Gartner 360 here. See you in San Diego!

Gartner Customer 360 Summit delivers complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business.

This must-attend CRM event brings together senior business, marketing and IT leaders to focus on creating a strategic, unifying vision for customer engagement and experience management.