Earlier this month, I was joined by Aberdeen Group’s Peter Ostrow for a discussion around “Amplifying the R in CRM.” Peter discussed how best-in-class sales & marketing organizations leveraged CRM and related technologies to create stickier customer relationships.
We discussed some best practices, outlined some of the ancillary tools and integrations that augment a core CRM deployment, and went over SugarCRM’s vision for helping organizations better market to, sell to and support customers and prospects.
Specifically, Peter and I outlined:
- What Best-in-Class companies do differently
- Pitfalls they avoid
- Why they achieve greater success
- Technologies and services they leverage to succeed
The webcast was one of the most highly attended we’ve ever done. If you missed it, or would like to hear the discussion again – Click Here.