Archives For May 2013

Everywhere you look, individuals, businesses and even television networks are “going green.” The shift from fossil fuels to renewable energy sources like solar and wind power is becoming big business. SugarCRM customer Sofos is one such company doing good for the environment and its customers by promoting the shift to renewable energy.

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While Sofos was well established, with more than 700 clients – it was becoming difficult to track and manage the more than 3,000 prospects in its rapidly growing pipeline. And while Sofos sells modern, green technology, it was relying on manual and time-wasting processes and tools like spreadsheets for managing its sales. So, it was wasting time and employee energy, while also missing out on the ability to deliver the level of coordinated sales management required by sales management and C-level managers.

Sofos knew it needed a change. From the solutions considered, the company was most impressed by Sugar’s flexibility and user experience. Sofos engaged SugarCRM Partner ICE Consultants and in just four months, ICE Consultants had Sugar up and running for Sofos, complete with various customizations to fit Sofos’ unique business needs.

Sofos quickly began seeing numerous benefits from using Sugar. Benefits include:

  • Streamlining its two-year sales cycle–reducing the number of stages from 30 to just 14
  • Reducing monthly reporting time from three days to 60 minutes
  • Increasing closed-won opportunities by 6 percent in the past six months
  • Improving opportunity management and increasing pipeline visibility

Check out the case study here for more detail.

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