SugarCRM in the news: exposing the importance of service

chrisbucholtz —  December 7, 2012 — Leave a comment

Business News Daily’s Ned Smith wrote about a Harris Poll sponsored by SugarCRM that confirmed a lot of what people have come to believe about customer service: all too often it’s infuriating, frustrating, hard to navigate and a killer to customer loyalty. More than half the respondents said that poor service experiences have caused then to avoid buying from a company, and four out of five who used social media channels for service were frustrated by a lack of knowledge about them, indicative of disconnections between service processes and CRM.

These problems are the kinds of things that a well-structured CRM system – and the right technology – can avoid. Read the whole story and get a feel for how frustrated customers are – and realize that assuaging those frustrations can give you an edge over your competitors.

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