SugarCRM & LotusLive: CRM Made Social

Jan Sysmans —  January 31, 2011 — 1 Comment

There has been a lot of buzz around the announcement this past week that SugarCRM will now feature a tight integration to IBM’s LotusLive product series.

The integration makes so much sense on a lot of levels, and is a great way to kick off SugarCRM joining IBM’s Global Alliance Portfolio as a cloud services provider. As one of the most scalable, flexible, open (oh, and one of the few truly cloud-based CRM platforms) – we are excited to work together with IBM to bring “smarter” CRM to enterprises around the world.

The first step? Making CRM even more fluid, social and a benefit for end users. We are so far past the days where CRM was a hinderance in the eyes of sales, marketing and support professionals. Now, we truly are an enabling tool – not just a way for management to keep tabs on employees or a point of entry for simple data dumps.

The possibilities with the SugarCRM and LotusLive integration are myriad: sales reps can launch meetings to better explain a product offering, while leveraging document sharing to negotiate contract terms in real time. Support professionals can get closer to the customer, sharing screens to solve problems. Marketing can launch personalized web meetings to the hottest prospects. Companies leveraging the power, flexibility and intuitiveness of IBM and Sugar are limited only by their imaginations. Really.

Interested in making your CRM more social?  Looking to connect in more meaningful ways with prospects and customers? Looking to add even more value and user-benefits into your CRM? Then check out the free trial of the Sugar and LotusLive integration HERE.

This is just the beginning of IBM and SugarCRM working together to make CRM smarter.

Jan Sysmans

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Jan Sysmans brings 20 years of marketing and product management experience, including particular focus in the software-as-a-service segment, to his role as Senior Director of Product Marketing at SugarCRM. In this position, Mr. Sysmans is responsible for all global product marketing programs for SugarCRM. Mr. Sysmans speaks on behalf of SugarCRM about the value, benefits and future of commercial open source solutions at customer and industry events around the world. Prior to assuming his current role at SugarCRM, Mr. Sysmans was the Enterprise Marketing TME (Technical Marketing Engineer) at Cisco WebEx and Director of Marketing at WebEx Communications. Earlier in his career, Mr. Sysmans held product management positions at PlaceWare, Ensim, Narus, XO Communications and Concentric Network Communications. He also served as the chairperson of the Marketing Communications committee on the SaaS Executive Council of the Software Information and Industry Association (SIIA) from 2006-2007. Jan Sysmans holds a Bachelor of Science in commercial and diplomatic relations from the HUBrussels Business School (Belgium), and a Master of Business Administration in intercultural management from ICHEC Brussels Management School (Belgium). He speaks English, Dutch, French, German and Spanish

One response to SugarCRM & LotusLive: CRM Made Social

  1. 

    I’m really looking forward to participating in this wonderful announcement. I worked at IBM for 10 years and recently left to help Highland Solutions become the best SugarCRM partner in the world. We’ve gotten a lot of interest in this partnership from customers and prospects so we are ramping up with IBM as we speak!

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