Does Santa Use SugarCRM?

Jan Sysmans —  December 20, 2010 — Leave a comment

I just wanted to share a little Sugar-themed holiday fun from our UK partner EnableIT.  This came from a listing on the SugarCRM LinkedIN group. I’ve also added a few of my own…

Signs that Santa Claus might be using SugarCRM:

  • Every year, without fail, he knows which leads to follow up, based on a selection criteria of naughty or nice.
  • His scheduling calendar ensures that he meets ALL his appointments on time and can plan the most efficient route based on those appointments.
  • His marketing schedule is bang on, meaning he doesn’t needlessly waste money out of season promoting services and products that won’t be taken up.
  • He has built up such a loyal customer base that THEY actually contact HIM well ahead of their deadlines to let him know what they want, to ensure he can get it rolled out on time.
  • Although he is meeting tight deadlines, his marketing methods are such that he can still find time to go out canvassing for new customers in shopping centres and other target areas.
  • He has streamlined the “letters to Santa” concept with fast, simple web-to-lead forms in Sugar.
  • He can check “Naughty or Nice” status of key contacts in real time, any time and anywhere using Sugar Mobile on his iPhone.

Would love to hear some of your own!

Santa Logs in to Sugar Pro to check real time updates to his Naughty/Nice Dashboard

Jan Sysmans

Posts

Jan Sysmans brings 20 years of marketing and product management experience, including particular focus in the software-as-a-service segment, to his role as Senior Director of Product Marketing at SugarCRM. In this position, Mr. Sysmans is responsible for all global product marketing programs for SugarCRM. Mr. Sysmans speaks on behalf of SugarCRM about the value, benefits and future of commercial open source solutions at customer and industry events around the world. Prior to assuming his current role at SugarCRM, Mr. Sysmans was the Enterprise Marketing TME (Technical Marketing Engineer) at Cisco WebEx and Director of Marketing at WebEx Communications. Earlier in his career, Mr. Sysmans held product management positions at PlaceWare, Ensim, Narus, XO Communications and Concentric Network Communications. He also served as the chairperson of the Marketing Communications committee on the SaaS Executive Council of the Software Information and Industry Association (SIIA) from 2006-2007. Jan Sysmans holds a Bachelor of Science in commercial and diplomatic relations from the HUBrussels Business School (Belgium), and a Master of Business Administration in intercultural management from ICHEC Brussels Management School (Belgium). He speaks English, Dutch, French, German and Spanish

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