SugarCRM Carolers at Dreamforce – A Huge Hit!

Jan Sysmans —  December 8, 2010 — Leave a comment

Many of the Outsiders readers might remember that last year we spoofed Marc Benioff’s book Behind the Cloud last year at Dreamforce. That stunt caused quite a stir, and this year we decided to make things a little less personal and a little more jovial, as it is the holiday season after all.

So, the marketing team got together and penned some “holiday carols” that tell our side of the CRM story, as well as throw some light-hearted barbs towards salesforce. All in fun, right? You can check out the complete carol book and lyrics here.

The main thrust of the campaign was to guarantee salesforce.com users at least 50% off their CRM subscription fees by switching to SugarCRM – and to make the switch seamless, we will waive the data migration fee.

To top it all off, we hired some professional “carolers” to sing selections from the song book outside the Moscone center as the attendees of Dreamforce piled in for the kickoff keynote. The crowd loved the carols, many chimed in, and tons of people snapped photos and videos and took home souvenir carol books for themselves.

Here are a few clips of the singers singing:

All in all, it was a fun event and we had a great time with all the singers and all the people who stopped by and chatted with us about SugarCRM.  Thanks to everyone who helped make the caroling such a fun and successful event!

Jan Sysmans

Posts

Jan Sysmans brings 20 years of marketing and product management experience, including particular focus in the software-as-a-service segment, to his role as Senior Director of Product Marketing at SugarCRM. In this position, Mr. Sysmans is responsible for all global product marketing programs for SugarCRM. Mr. Sysmans speaks on behalf of SugarCRM about the value, benefits and future of commercial open source solutions at customer and industry events around the world. Prior to assuming his current role at SugarCRM, Mr. Sysmans was the Enterprise Marketing TME (Technical Marketing Engineer) at Cisco WebEx and Director of Marketing at WebEx Communications. Earlier in his career, Mr. Sysmans held product management positions at PlaceWare, Ensim, Narus, XO Communications and Concentric Network Communications. He also served as the chairperson of the Marketing Communications committee on the SaaS Executive Council of the Software Information and Industry Association (SIIA) from 2006-2007. Jan Sysmans holds a Bachelor of Science in commercial and diplomatic relations from the HUBrussels Business School (Belgium), and a Master of Business Administration in intercultural management from ICHEC Brussels Management School (Belgium). He speaks English, Dutch, French, German and Spanish

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s